Online marketing – now there are two words that are enough to strike fear into the hearts of those looking to promote themselves or their businesses! It is definitely a scary concept, especially if you have limited knowledge of how the Internet works but it is one that you can ill afford to ignore.
You have already taken this first step and by doing so you have joined the third of NZ businesses that have a website. (Yes latest figures show an estimated 60% of the countries businesses are yet to set up an online presence)
By having your new website you already have a huge advantage over your competition and by the end of our course you will be harnessing the true power of the internet to make your business grow to new heights
EVERYONE needs a website
Why you need a website?
Whether you are self employed, work as a freelancer in your chosen field, are starting up a company or have an established business, you need a presence online for a number of reasons, some of the most important of which can be found below for you:
It is the easiest and most cost effective way of promoting your business.
Setting up a website is not complicated and it will save you money. Think of all those brochures, letters and marketing materials you would have to pay to print otherwise. Why spend all that money when you can direct people to the online version, which is much cheaper?
You can create the right first impression. A website acts as a shop window for your business so you can control exactly how the customer sees you. You can establish a professional reputation right from the start!
You reach a much wider audience with an online presence. Think about it – anyone from anywhere in the world can find your website so if you sell products or services then you can generate a much greater clientele.
You are accessible to customers and potential customers 24 hours a day, whether you are awake or not, so your website is effectively working for you when you are asleep.
As you can see, it is essential to have a website and now that you have You will soon find having your own website is a lot of fun, as well as making great business sense of course!Your website and online marketing
However, although this email has given you reasons WHY you need a website it has not covered the most important point of all – HOW to use it for online marketing purposes when you have your website up and running.