SEO or Search Engine Optimisation is first and foremost about making your website easy to find. By following a number of fairly standard steps you can ensure that your site has a prominent place in the search engines when prospective customers carry out a search for the things that you’re selling. The important distinction here is that your site needs to be reaching people who are searching not only for your business, but also those who are searching for the products or services you are selling.
If your business sells French Provincial Style Furniture it is important that the search engines recognise what your business is about, not just your business name. SEO helps to pinpoint key word phrases that your customers use to search with. This ensures that your website is correctly indexed and ranked to reflect its relevance to the phrase being targeted. A good outcome from SEO is that your site will rank highly when a potential customer runs a search using a targeted phrase (e.g. ‘French provincial style furniture’).
SEO helps to clarify what your site is about, so that when a search engine comes to index your site, it does so correctly. Through good SEO practices, you’ll find that your site moves up through the pages; ranking more highly for appropriate phrases. Your site then becomes easier for prospective customers to find.Some of the simplest steps can make a big difference to how your site ranks; which, in turn can have a big impact on the amount of traffic reaching your site.
Boosting your search engine ranking for the most appropriate phrases will also ensure that the traffic you receive is largely from qualified visitors to your site. When your webpage ranks highly for appropriate, targeted phrases you’ll be able to not only increase the numbers ofprospects on your site, you’ll be confident that those who do reach your site will be genuinely interested. Having a large number of visitors is somewhat pointless if they land on your site and then leave less than 10 seconds later. Relevance is a big part of SEO and it ensures that your web traffic consists of a greater number of visitors with a genuine enthusiasm and interest in your products and services.