Over the last few years you have probably heard about, or seen Google+. It was touted as the next big thing and backed by Google’s billions of users, you would think they had a decent chance of success.
They even forced their own users to sign up to Google+ before they could interact with some of Googles other more stable platforms ie it gave access to Gmail, Google Drive, and all of Google’s other apps.
The biggest problem was that although millions of people were logging in everyday, hardly any of them were using it as a social platform to interact on.
This shows that even the largest companies in the world sometimes just get it wrong.
Over the last 4 years, Google+ really has struggled. Google+ was Googles’ attempt to knock over the competition (Facebook and Twitter) that have been continually taking over their search market share.
Perhaps Google+ was made more to help themselves rather than to help the users.