The marketing budget is a sensitive area to discuss when it comes to small businesses, as in an ideal world people would flock to your site, and you could save your precious money. But, unfortunately, we don’t live in a perfect world, and marketing is a huge component to achieving success with your company.
However, there are certainly ways to keep your marketing spend to a minimum, and the most popular right now is Facebook video ads. To put it into perspective—you could pay thousands for TV commercials, be exposed to the masses and 99% of them may not be interested in your product or service.
On the other hand, you could utilize content marketing which is completely free. However, that simply does not produce results like Facebook video ads do. Content marketing is typically performed with the long-term in mind, rather than quick growth which is what a small business often needs.
But, with Facebook video ads, you can make every single penny you have count. Firstly, you can laser-target an audience that is interested in your niche to ensure every view has the potential to covert well. Secondly, the cost is extremely flexible depending on how much you are able to spend.
For instance, if you are just starting out and have very limited capital, you could begin a campaign for as little as $5 per day. This may not produce mouth-watering results, but it could get enough views to get you off the ground. In addition, you can then scale it as much as you want, in accordance with your budget.
Furthermore, Facebook video ads have been proven to produce extremely impressive engagement and conversion rates. It makes sense, right? If you’re laser-targeting thousands upon thousands of people, it’s inevitable that you’re going to receive a high percentage of views.
Then, if you’ve optimized your video for a newsfeed, and it is high quality, a good proportion of those views are likely to transition into conversions. Ultimately, for small net spending in comparison to other methods, you’ll generate leads which could be the difference between your business failing and your business flourishing.
Facebook video ads are a smart choice for the small business budget. There are too many benefits to ignore. Think about it—there must be a reason why Facebook video ads are taking the marketing scene by storm!
There is no better time than now to begin a Facebook Video Ad campaign. Although there’s still a place for traditional advertising, the tide is quickly turning towards a new, innovative, laser-targeted form of advertising—Facebook!
Place your strongest images at the start
Facebook video advertising is a different kettle of fish compared to TV, YouTube or billboards. You’ll need to grab the viewers’ attention almost immediately, and if you don’t, they’ll simply scroll straight past it and onto the next post in their newsfeed.
So, place strong, eye-catching images at the start so people will be enticed to watch the video. Users typically won’t spend long deciding on whether to watch it or not—a few seconds. Therefore, you need the images to have a particularly strong pull.
Prepare for silent viewing
As Facebook video ads are automatically scheduled to auto-play without sound, the majority of people will keep it that way. This means you’ll need to construct your video in a way that conveys the message you want it to, even if the viewer is watching it in silence.
Usually, a story-type narrative performs well, as the viewer will recognize what is happening, but will watch the whole video as each set of words should lead them to the next. You want to avoid giving all the information in one serving, as you want to keep the viewer engaged. Also, remember to place a CTA at the end!
Perform frequent testing
This one is hugely important because if you neglect testing, you’ll fail to figure out what works and what doesn’t. On Facebook, it is incredibly easy to tweak aspects of your ad, but if you don’t test regularly, you may end up wasting your budget on a campaign that isn’t claiming views.
A good idea would be to create two versions of the same video, so you can directly compare their performances. However, as we’ve just mentioned, keep testing to avoid eating away at your budget.
Don’t make the video too long
It’s crucial that you create a video that falls into an optimal length bracket. Ideally, you should make it around 30 seconds long, as this is what produces the best engagement. Of course, slight leeway either side is acceptable, but you should preferably make it shorter rather than longer.
After all, people love to scroll, scroll and scroll on Facebook. Very few people will stop and watch an advertisement that it is a minute long. Just ask yourself – would you watch an advertisement that took up that much of your time on social media?
Images can easily get lost in the plethora of posts on Facebook, and videos have a higher chance of standing out and catching the attention of Facebook users. Out of all digital ad formats, videos have the highest click-through-rate (CTR) of 1.84 percent. You can tell a story in a video and provide more information in a short time than you possibly can in a picture. It has been observed that 95 percent of messages in videos are retained by viewers compared to 10 percent of message retained when viewed in text or picture.
Now you are thinking about how much money you will have to spend to get videos created right? Relax! Technology has changed a lot of things, and even a newbie to video production can create videos without hiring any professional. Discussed in this article are tools that have been specifically created for you to create videos for your Facebook ads by yourself.
TopVid is a relatively new entrant in the video-makers market and it is most preferred for Facebook ads videos because it caters mainly for e-commerce videos. With TopVid.io, you have access to various templates which lasts for a maximum of 15 seconds and with these templates, you can make such videos as new collection videos, sales video, product features video, among others. For any template that you choose, you will only need to replace the images and texts with your own. It only takes a few minutes to get your videos done and you will be amazed at what you have been able to create.
With ANIMOTO, you can turn your photos and video clips into slideshows and marketing clips to tell the story of your business services in minutes. ANIMOTO is used for a wide range of purposes which include making
slideshows of family photos, so you will need to use the ANIMOTO business product for the purpose of your Facebook ads. If you can choose your own video footage, ANIMOTO is a great choice as you will be able to edit, combine, split, add transitions and even add voice-overs to your videos.
MAGISTO is a free app with which you can convert your regular videos and photos into awesome movies. You can easily share on social media platforms and make use of the videos for your Facebook video ads. You can add captions, styles, custom branding and music to your videos.
These are just a few of the top tools you can use to make Facebook Video Ads look professional without the professional price tag.
Social media is a cliche these days. People know they need to “be on it” and they know they need to “get serious about it”, but when push comes to shove very few people are giving their channels proper attention. It makes sense, too, results are generally slower on social but they come with the added earned bonus of often building more loyal customers.
Additionally, customers simply expect more of the brands and people that they choose to do business with these days, and communicating in a personal manner is part of that expectation. So, besides just “being there,” here are a few tried and true tips for social growth from the guys and gals at the top.
1) Keep your social making sense for each platform
Make sure that the social you put out isn’t lazy. Specifically, don’t use the autoshare feature to other platforms just because it exists. If it looks like you don’t care about creating anything actually interesting on your Facebook page because every single post is an automatic copy of a post from Instagram, it makes the value of being on Facebook pretty negligible: If it’s clear you don’t care about your page, why should other people care to interact with it, let alone click through on your more promotional posts?
2) Try out a new platform at every opportunity
Yeah, a lot of platforms flop, but do you know how well the first few people who started doing really well on Instagram did? Or the first 10 people to start ‘funny meme’ type pages on Facebook? Early adopters have the chance to make an absolute killing on social, so it’s worth spending a couple of weeks or even months trying out new things as they come along. If something becomes the next Twitter or Snapchat after you laughed it off a year ago, you’re not going to be happy with yourself.
3) Reply to everything
People love feeling appreciated, so make sure you take advantage of this psychological trigger in your social interactions. If someone has opted to tweet at you, or send you a message somewhere, they’ve basically opened the door for you to have a free interaction with them and start building a rapport – take advantage of it!
Plus, you never know whose eye you’ve caught and what opportunities might arise from taking the time to get back to them. That alone makes it worth taking the chance – if a big shot caught something of yours, paying attention to them for 10 seconds might just land you a huge opportunity.
4) Have a better schedule than the next guy
Of course, you can’t go wrong with being better organized than the guys and gals you’re competing against. Seriously, too many people “wing it” in social. Instead, try to source content for 3-7 days out. When you release original content, use a tool like CoScheduler to have it shared every week or two for the next several months.
Marketing is all about reaching the right people at the right time. Unfortunately that can turn into a guessing game if you don’t have the right tools. The marketing tools that we use are essential to our success so if you’ve just been “winging it” or going on intuition, you’re only selling yourself short.
Use Marketing Tools to Reach Your Audience
Here are some of my personal favorite marketing tools that will help you find the right people to get your message, product or service in front of. Of course, you will need to know your target demographic first, but after you do, these tools will help you engage with the right influencers in your industry, the most active fans and most of all, your motivated buyers.
1. Lead Social. While you will have to pay to use this social media tool, it’s one of the best in the game for anyone marketing on Facebook. What it does is it measures your Return on Investment (ROI). Your Facebook ROI is crucial for your budget so if you aren’t reaching the right people, then you’re just throwing money out the window. Lead Social works by assigning a monetary value to each of your Facebook ads and regular posts. In addition, Lead Social highlights users that are engaging with your content the most, giving you an opportunity to reach out to them, follow up with them, thank them, whatever. What you get is real time statistics on how much value you are getting out of each of your posts and ads. Then, just replicate your most valuable posts and ads (and boost them) so you reach people in the places it does the most good.
2. Tactics Cloud. This is one of my favorite Twitter tools of all time because it lets you target any person you want on Twitter. Find relevant users and follow them for follow backs. You can search for groups of users by location, keywords, who they’re following, who is following them, etc. Essentially, this is the ultimate search tool for Twitter marketers, giving you a direct route to the people you need to reach.
3. Little Bird. If you are trying to build relationships with influencers in your industry, Little Bird is the tool you need to find them. This shows you who you should be following as well as people that should be following you. Basically, you can think of this tool as a matchmaker, all you have to do is reach out and build the relationship.
4. GroupHigh. My final tool for reaching the right audience that I keep in my belt is GroupHigh. While this is another paid tool, it’s a valuable one. This gives you an enormous database of bloggers from which to search and the ultimate search tool to do it with. You can find the bloggers that you need to get in contact with, get their contact info and keep up with all of their latest posts. GroupHigh also lets you track your outreach efforts and relationship building.
All in all, I highly recommend all of these tools if you’re really trying to reach the right people in your industry and your target demographic. Of course, if you’re not on Twitter, it doesn’t make sense to get a Twitter tool and the same goes for Facebook tools with Facebook. But it serves your best interest to check out the tools that are out there for each social media platform you are on and beyond.