Tag Archives: seo

Why You Might Want To Pay Attention To Podcasting Again

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Let’s get one thing out in the open straight away: We all know that podcasts are nothing new. In this newsletter, I’m not going to try and tell you that podcasts are anything new – these web-hosted, episodic radio show type broadcasts have been around for roughly a decade now. So no one would have…

SEO Doesn’t Look Like It Did Last Year

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A perfect search engine optimization strategy has been the stuff of dreams since, well, the beginning of search engines. Since that time, SEO has gone over so many facelifts and iterations that seemed to completely reinvent what it meant to maintain “best practices” when it came to search engines. As recently as a couple years…

Introducing Weibo, the ‘Twitter’ of China

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Despite having the world’s largest population and the second-largest economy, social media in China hasn’t taken off as quickly as it has in other developed countries. Part of that has to do with the Chinese government. Although it may not be as strict as it once was in terms of censoring the content it allows…

Is Apple Considering Dropping Google as their Default Search Engine?

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It’s no secret that the folks over at Apple have always been a little jealous of Google’s dominance as the Internet’s top search engine. But the iCompany has been bogged down with too many product launches and keeping the company strong in the wake of Steve Jobs’ death to do anything about it. Until now……

Top Google Executive Says Link Building May Actually Harm Your Rankings

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When Google launched its’ Penguin and Panda updates to its search engine algorithm, it became pretty obvious that the gig was up when it came to using backlinks to improve an individual web page’s site ranking. For years, black hat IMers had been packing their pages with inorganic backlines because – up until the updates,…

Why are People Leaving Websites?

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Have you ever wondered what the most popular reasons are that people leave websites? Recently, Kissmetrics put out some very interesting data and numbers that should help every marketer out there understand their viewer behavior just a little bit better. Poor Navigation and Layout If your website is poorly designed and difficult to navigate, people…

Responsive Website vs. Native App – How Far Do You Need to Go Mobile?

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With the coming of the mobile revolution being heralded for years, it seems we’re finally here (even though it came in with a whimper, more than a bang). With that said, it’s now critical that every marketer that wants to stay competitive be not only findable, but viewable on mobile devices. Mobile devices make up…

Growing Your Customer Base

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Winning a new customer is far more expensive than selling more to your existing clients. Knowing who your best customers are can help you improve customer satisfaction and also help you sell more to those existing customers. Gaining new clientele is one of the most difficult aspects of running a business, so it is important…

The Importance of Unique Relevant Content

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No matter what type of website you have, for Internet Marketing there are 3 words that mean more than anything else Content is King These three words should be remembered at all times and used as a reminder that on site SEO (search engine optimisation) is just as important as off site SEO for two…

On Page SEO – Keywords, Content and Site

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For your site to have a great ranking you need to consider not just the meta data, but also take into account the actual content you add to your site and the site layout in general. Keywords We have already gone over the importance of having interesting, regular content added to your site. However each…