A perfect search engine optimization strategy has been the stuff of dreams since, well, the beginning of search engines. Since that time, SEO has gone over so many facelifts and iterations that seemed to completely reinvent what it meant to maintain “best practices” when it came to search engines. As recently as a couple years…
Despite having the world’s largest population and the second-largest economy, social media in China hasn’t taken off as quickly as it has in other developed countries. Part of that has to do with the Chinese government. Although it may not be as strict as it once was in terms of censoring the content it allows…
Do you have a Tweet pinned to the top of your profile on Twitter? Wait, wrong social media network, right? Not really. Twitter will actually let you “pin” a Tweet to the top of our Twitter stream so that people visiting your page will always see that particular Tweet first, as opposed to the default…
It’s no secret that the folks over at Apple have always been a little jealous of Google’s dominance as the Internet’s top search engine. But the iCompany has been bogged down with too many product launches and keeping the company strong in the wake of Steve Jobs’ death to do anything about it. Until now……
Creating new content is critical to the success of your web pages, but let’s face it: It’s also a pain in the butt. It often seems like you’ve already said everything you want to say about your blog or website’s subject matter. Yet if you don’t provide a constant stream of fresh, engaging content, you…
When Google launched its’ Penguin and Panda updates to its search engine algorithm, it became pretty obvious that the gig was up when it came to using backlinks to improve an individual web page’s site ranking. For years, black hat IMers had been packing their pages with inorganic backlines because – up until the updates,…
Have you ever wondered what the most popular reasons are that people leave websites? Recently, Kissmetrics put out some very interesting data and numbers that should help every marketer out there understand their viewer behavior just a little bit better. Poor Navigation and Layout If your website is poorly designed and difficult to navigate, people…
It’s been recently discovered that Google has submitted a patent that should change the way linkbuilding is done in a drastic manner. We’ve all been aware of the linkbuilding penalties that Google has been handing out for the abuse and misuse of links, so it’s no surprise to see them taking action. In fact, this…
I’ve said it before and I’ll say it again: when it comes to social media, you shouldn’t have a problem putting all of your eggs in one basket if you don’t have the time or budget for an extensive social media campaign. There’s nothing worse (in terms of social promotions and brand imaging) than putting…
With the coming of the mobile revolution being heralded for years, it seems we’re finally here (even though it came in with a whimper, more than a bang). With that said, it’s now critical that every marketer that wants to stay competitive be not only findable, but viewable on mobile devices. Mobile devices make up…
