Tag Archives: sales

Redeveloping the Headline – How to Generate and Narrow Down Headline Ideas

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Ever wondered how professional copywriters, ad agency creatives, and online marketers arrive at killer headlines that draw readers in and have them pulling out their wallets like nobody’s business? Wonder no more, because today, we’ll be taking a look at exactly how many of those headlines come to be. The Process One of the things…

5 Ways to Increase Click-Through Rates with Killer Meta Descriptions

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You can increase traffic to your website in one of two ways. The first is to improve your page rankings on the search engine results for your keywords. The second is to improve your click-through-rate (CTR). Most Internet marketers focus on the first approach. But improving CTR can provide you with huge results, especially since…

Give Before You Take – A Brief Exploration of Value in Internet Marketing

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Most anyone reading this is going to be familiar, at least in some abstract way, with the concept of “value.” The concept of value, or utility derived from content, products, or other offerings, is not unique to IM, however, and those working across a variety of markets, both online and offline, have to be keenly…

5 Quick and Easy Ways to Ruin Your Blog’s Credibility

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Blogs are becoming one of the fastest-growing ways for people with common interests to share information, ask questions, and dig deeper into their passion subjects. They also are increasingly being used by companies to build stronger relationships with their customers. But whether you are publishing your own special interest blog or writing a blog for…

Is Email (Finally) Dead?!?

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For years, people in the tech industry have been predicting (or lamenting) the death of email as a form of communication. “Kids don’t use email anymore.” “There are better, faster and more effective ways to interact with other people, such as texting and social media.” “I know people who don’t even have an email address.”…

What the Girl Scouts Can Teach Us about Internet Marketing

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Did you buy Girl Scout cookies this year? If so, you aren’t alone. An estimated 200 million boxes of the delicious sweet treats are sold every year. The Girl Scouts have been selling cookies as a fundraising tool for more than 100 years. But it was only recently that they extended their marketing efforts online.…

How Important Are Reviews to Conversion?

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It’s no secret that most people today use their mobile devices to search for the products and services they want. Recommendations from their social media contacts are important, but even more influential are the reviews that accompany product descriptions on Amazon, Yelp!, eBay and other popular sites. How important are reviews in the online decision…

Why are People Leaving Websites?

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Have you ever wondered what the most popular reasons are that people leave websites? Recently, Kissmetrics put out some very interesting data and numbers that should help every marketer out there understand their viewer behavior just a little bit better. Poor Navigation and Layout If your website is poorly designed and difficult to navigate, people…

Is It 2011 All Over Again with Newest Google Update?

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Many Internet marketers remember February 2011 very clearly. It was when Google rolled out its Panda update, which instantly changed the way websites were ranked by the Internet search engine giant’s algorithm. Will Googles latest update – that rolled out starting on April 21 – cause the same amount of angst and teeth-gnashing? Possibly.  …

Overcoming the Curse of Knowledge with a Simple Survey

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As internet marketers, we have many curses thrown upon us each day, but none so heavy as the one most of us don’t even take into consideration, The Curse of Knowledge. The Curse of Knowledge is a simple theory that makes a whole lot of sense when you finally learn about it, but can lead…