Marketing your business through social media is quickly becoming a necessity rather than an option. If you’d like to see how this can positively affect your business, keep reading for great ideas on how you can utilize these online platforms to market and advertise your company, product or business.
If you are going to create a social media profile, you must be willing to continuously update it. Your customers may expect regular updates. If you don’t provide these, you may find yourself losing customers. Aim for publishing updates more than a couple times a week.
Always answer to the messages and comments you receive on social networks. Be sure to check for comments and questions at least once a day. They’re easy to miss, so you have to be vigilant.
If you are considering social media marketing, the first thing you should do is sign up with as many social media websites as possible with your preferred account names. These account names should include your business names. This is particularly important for websites like Twitter where your account name is your displayed name. As time goes on, it will become more and more difficult for you to get the account name that you want. Reserve those names now.
Employing social media marketing strategies can be a great way to keep in contact with your customer base, and develop relationships. Customers that friend you on Facebook, or follow you on Twitter do so willingly. They want to hear from you. You can therefore notify them of new upcoming products, sales and discounts, or even just information concerning your business and industry without the fear of being too intrusive.
Monitor the work of your competition. Find them on social networks and pay attention to their methods. You could either try using a similar method or think of something they have not yet started.
When you are introducing a new product or looking for feedback, use social media websites for market research. People love to give feedback about products and are eager to chime in. Their feedback will let you look at your business from the outside through their eyes, seeing the things they want and the things they have yet to find. On top of all this, this feedback is of no cost to your business.
To make the most of social media marketing, respond to questions and comments in a very timely manner. You do not want to sit at your desk refreshing your inbox 24/7, but you do want to check in multiple times per day if possible. Anyone asking questions is either a loyal customer you want to retain and get more business from, or an interested prospect who might open their wallet if you give them some personal attention.
Branding is so important within social media. You need to always incorporate your logo into your social media profile. Use the same color palette on every one of your social media accounts. Your followers will associate these colors with your brands and trust you because you are consistent. Consistency means advantageous branding in identifying yourself and letting you stand out from your competition.
Establish your business’s presences by name, on both Twitter and Facebook. Staking a claim to your business’s name on these sites will prevent someone else from posting content that is meaningless or even damaging to you. Even if you are far from actively employing the account, you’ll have staked your claim to your name.
Taking your business to the next level requires a new wave of marketing efforts that you have not previously tried. Social media marketing could very easily be this new wave that you are searching for. If you use the tips and suggestions here, you can find success in your new marketing efforts.
The last thing we want to hear from our leads is one simple word: No. No is the death of a sale, the end of a funnel, the loss of a lead. So while it might seem pretty obvious that you want to give your leads more chances to say yes, some internet marketers don’t follow through with this. For example, think about the classic website that you land on after a Google search. You read through the content and at the bottom, there’s a link that you can click to learn more, or in reality, make a purchase.
But why is the only option to say “yes” all the way at the bottom? What this essentially means is that every other spot on the page is a chance to say “no.” That’s bad marketing. You never want more chances to opt-out than to opt-in. So what’s the solution? Make it harder to say no by giving more chances to say yes!
Increased Calls to Action
First up is the obvious: increase the number of CTAs you have on your site and in your copy. Now, this doesn’t mean simply put links at the top, bottom and middle of your content, get creative with it. Opt-ins and other calls to action can be placed all over your site, in the banner, on the side scroll, in a pop-up. The more chances you give your leads to say yes, the more likely it is that they will. If you make them search for a CTA, chances are you’ve already lost the sale by that point.
Remember, the three tenets of every good website are that the viewer should get there and immediately know:
1. Where they are
2. What they can do there
3. Where and why to do it
The third tenet is the one to be concerned with here, if they don’t know where to click or why, your page has failed. Which brings us directly to our next point, the why.
Back in the simpler days of online marketing, having one reward would be enough. Give me your email and I’ll send you a free eBook. Sign up for this newsletter and you’ll get 15% off your next purchase. But with so many different avenues of traffic, it only makes sense that you should have multiple levels of rewards. Yes, get the free eBook by joining my mailing list but also get 15% off by liking me on Facebook and get a free website health report by entering your website URL here.
The more points of contact you wish to produce and maintain with your leads, the more rewards you should offer to increase the viability of those contacts. Remember, most people are fairly savvy about what happens when they give a like on Facebook or a follow on Twitter, as savvy as they are about the spam that occurs when they give out their email address. Prove to them that there is value attached to each of these channels by giving them actual value for connecting.
Make the Choice Clear
One of the most effective CTAs out there right now include a combination of a pop-up, a reward and making it very difficult to say no. You’ve likely already seen it on QuickSprout or WordStream, when you’re surfing the site, a seemingly random pop-up occurs with a question that has a very pointed answer. You then have the option to say yes or no, with no being a fairly ridiculous choice so that you have to mentally admit that’s your intention.
For instance, a website about money investment might have a pop-up that says, “Do You Want to Learn How to Invest Like a Pro?” The two choices would be:
Yes, I want to retire early
No, I’m fine living paycheck to paycheck
Which would you choose?
Let’s get one thing out in the open straight away: We all know that podcasts are nothing new. In this newsletter, I’m not going to try and tell you that podcasts are anything new – these web-hosted, episodic radio show type broadcasts have been around for roughly a decade now. So no one would have known that they would have just soared back into popularity, but, by gosh, they absolutely have.
Of course, the time to develop the medium and for listeners/viewers to grow their expectations means that anyone who wants to standout these days is going to need to try a little harder in order to make a splash. Let’s take a look at how you can turn your personal brand(s) into the splashiest of podcast.
First things first, dig into something that you can really dominate. What are you so passionate and knowledgeable about that you’ll be able to put in more hours each day than anyone else? What part of your business do you feel you have the strongest execution in and would be the most impressive for someone earlier on in their journey to learn about?
Once you’ve honed in on something you can do well, start thinking about how you could make it interesting. For most people, podcasts start out as a series of videos or recordings where they simply talk about what they know. As long as you’re personable and can pull that off with some enthusiasm, you’re ahead of the game. That said, once you get several episodes deep, even the most prolific thinkers might be at a loss as to what to say into the microphone.
Here, a great route to go down is the Q&A route. If you’ve built up a little subscriber base, ask them to tell you what they want to know, ask how you can help with the problems they’re facing, etc. Or you can go down the tutorial route. Or you can create themed episodes in which you do a giant fast paced knowledge-dump of everything you’ve got on a certain topic. Keep your show interesting at all costs; look at what else exists in your market, and make your content the obvious choice.
This revival is also very much about the use of diverse media. In the early days, podcasts were often audio-based and lived in itunes, embedded in webpages, or even on platforms like Soundcloud and the like. Now, many podcasts come in video form – it’s not a necessity, but it does give you broader options for presenting your show. Even if you stick to audio format, take advantage of promotional graphics and logos to pique interest for your podcast.
Become memorable through the use of a catchy intro or jingle. Don’t make music? Don’t write jingles? No problem, just grab a freelancer – old standbys like fiverr, odesk, and freelancer are alright to start, but with a bit of searching you can find specialists ready to spice up your show intro without breaking the bank. There’s a reason advertisements have had jingles for decades: They get stuck in your head, and, along with them, comes brand recall.
Finally, assure good audio (and video, if applicable) quality. Don’t worry, you can do this on a budget. For most audio podcasts, you can achieve a professional sounding setup for less than $100. Grab a quality USB mic (the ‘Snowball’ and other iterations by Blue are really excellent). Once you’ve got your recording, learn a bit about how to make your voice sound nice and rich using a free program like Audacity. When you launch your podcast, try to have several episodes already recorded so that listeners will be hooked from day one.
The media through which we excel and sell out brand the best vary from person to person and organization to organization. The best way to get through to your customers becomes not only an exploration of their demographics and where they spend their time, but also of where you and your team can best come across in your content.
Are you comfortable in front of a camera? Well, you might want to brush up on your news anchor skills, or at least find someone who doesn’t mind getting in front of the lens and talking up a storm.
Why? Because while content is still and will continue to be absorbed in a number of different ways throughout society, consumers are more and more expecting brand content to create an experience (and a valuable one at that), and those who innovate the quickest are reaping the rewards.
For example, let’s take three different social media apps that have all created a stir in the tech community over the last year: Periscope, Blab, and Meerkat. What do they all have in common? If you’ve been following any of them, you’d have instantly answered, “Hey, they’re all apps that let you stream video from your phone!”
In fact, many of last year’s social media darlings (Snapchat included) have allowed for the easy creation and sharing of video content. Many businesses and entrepreneurs building a brand will continue the classic resistance habit: “Everyone has been fine just reading my blog for years, why would I start doing video instead? What’s the point?”
The point is that the way people like to consume things has evolved, those growing up in the golden era of television might have trouble imaging a generation who prefers to watch video on a 4 inch screen, but it sure as heck beats reading text on it.
Plus, creating interesting video content takes more effort, and it’s becoming more and more transparent which companies are putting in the work to make sure that the content they create is useful and helpful.
Plus, the realtime nature of live-streaming apps like Periscope means that people get a chance to send messages, questions, and replies to video content in realtime. Plus, much like its less visual content counterparts, video content can be created about virtually anything. In fact, in many cases it make topics that aren’t that fun to read about more compelling.
Make a plan to win with video right now by thinking about how you can translate your niche or market’s interest into video content. And if you think your business is too boring or not flashy enough for video, think again. There are landscapers getting hundreds to thousands of views on every video they put on their snapchat story where they just explain their plans for someone’s yard or talk about what kind of tools they will use to dig up soil – these show expertise to their target audience and can result in real sales.
Once you’ve got an idea, start executing. Opt for speed over perfect and you’ll quickly find what pulls in the attention of your target market.
Ten years ago, and certainly 15, this discussion would have been laughable. It’s the ‘debate’ between building a business and just raising money. Of course, anyone raising money will tell you that they’re actually building a business, and much of the time it’s true, but there’s still an important distinction to be made.
These days, everyone has an idea. And, at least up until relatively recently, there were a plethora of investors with money who wanted to eagerly hand it over to any young person they thought had an idea that was going to be the next Facebook or the next Uber. Now, with several years of this madness behind it, purses are being tightened, and we’re face with the need for some evaluation as to what exactly entrepreneurship actually is.
Over the past few years, anyone developing an app has likely at least had the thought pass that they might seek out investment in order to help them grow quicker and build a company much more rapidly than they could do on their own (or at all). That said, there are many of these companies who were never going to reach a point of revenue generation, nor would reach the user volume critical mass that has kept giants like Snapchat alive right up until they finally started generating a few bucks after nearly four years of being on the market.
That kind of run time without making a cent from your company was unheard of just a couple short decades ago, but now it’s commonplace. The problem isn’t that that market dynamic exists, it’s that it’s all many young entrepreneurs are banking on. They want to make something that so many people use that they can make a well-compensated exit, without having to worry about such business-related inconveniences as actually making money.
Soon, however, people will start to realize that everyone’s grandson isn’t Zuckerberg, and we’ll probably see a regression to something a little bit hybrid between how things were and how they are now… what will happen to your business when that occurs?
Answering this question before you have a real, pressing need to do so might be a smart place to start. Much like politicians on their last term with no prospect of reelection, business owners who find themselves in the position of having built a meaningful business that’s bringing in profit in that you are no longer scrambling for the next round, the next investment.
Some of the best business advice now lies in books from the 80’s and 90’s that will go largely untouched for many young entrepreneurs whose mistake is thinking that just because the execution has change, the fundamentals have too. In reality, the people who work the hardest and can make real numbers work, incoming vs outgoing, are the ones who tend to win in the end. Unless of course you really do have the next Facebook under your hat, in which case you and only you can ignore everything here… but still.
But no mater if your business is profitable right now or not, you need to be focusing on building your email list NOW as that is a real asset for your business that can pay you for many years to come.