Tag Archives: sales

Why You Might Want To Pay Attention To Podcasting Again

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Let’s get one thing out in the open straight away: We all know that podcasts are nothing new. In this newsletter, I’m not going to try and tell you that podcasts are anything new – these web-hosted, episodic radio show type broadcasts have been around for roughly a decade now. So no one would have…

5 Ways to Increase Click-Through Rates with Killer Meta Descriptions

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You can increase traffic to your website in one of two ways. The first is to improve your page rankings on the search engine results for your keywords. The second is to improve your click-through-rate (CTR). Most Internet marketers focus on the first approach. But improving CTR can provide you with huge results, especially since…

Give Before You Take – A Brief Exploration of Value in Internet Marketing

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Most anyone reading this is going to be familiar, at least in some abstract way, with the concept of “value.” The concept of value, or utility derived from content, products, or other offerings, is not unique to IM, however, and those working across a variety of markets, both online and offline, have to be keenly…

5 Quick and Easy Ways to Ruin Your Blog’s Credibility

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Blogs are becoming one of the fastest-growing ways for people with common interests to share information, ask questions, and dig deeper into their passion subjects. They also are increasingly being used by companies to build stronger relationships with their customers. But whether you are publishing your own special interest blog or writing a blog for…

Is Email (Finally) Dead?!?

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For years, people in the tech industry have been predicting (or lamenting) the death of email as a form of communication. “Kids don’t use email anymore.” “There are better, faster and more effective ways to interact with other people, such as texting and social media.” “I know people who don’t even have an email address.”…

What the Girl Scouts Can Teach Us about Internet Marketing

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Did you buy Girl Scout cookies this year? If so, you aren’t alone. An estimated 200 million boxes of the delicious sweet treats are sold every year. The Girl Scouts have been selling cookies as a fundraising tool for more than 100 years. But it was only recently that they extended their marketing efforts online.…

How Important Are Reviews to Conversion?

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It’s no secret that most people today use their mobile devices to search for the products and services they want. Recommendations from their social media contacts are important, but even more influential are the reviews that accompany product descriptions on Amazon, Yelp!, eBay and other popular sites. How important are reviews in the online decision…

Why are People Leaving Websites?

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Have you ever wondered what the most popular reasons are that people leave websites? Recently, Kissmetrics put out some very interesting data and numbers that should help every marketer out there understand their viewer behavior just a little bit better. Poor Navigation and Layout If your website is poorly designed and difficult to navigate, people…

Is It 2011 All Over Again with Newest Google Update?

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Many Internet marketers remember February 2011 very clearly. It was when Google rolled out its Panda update, which instantly changed the way websites were ranked by the Internet search engine giant’s algorithm. Will Googles latest update – that rolled out starting on April 21 – cause the same amount of angst and teeth-gnashing? Possibly.  …

Are You Retargeting Your Visitors?

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Did you know that only about 20% of all first-time visitors to a website will become a conversion on that visit? That means 80% of your site’s visitors are leaving without converting, even if they want to. With shopping cart abandonment making major waves in the eCommerce industry because of how recoverable these consumers are…