Tag Archives: sales

Copywriting Toolbox: The ‘Foot in the Door’ Technique

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Most marketers are serious do-it-yourselfers. They’re learning constantly about all kinds of different facets of marketing and trying to put what they learn into practice all with just one pair of hands. Most internet marketing guides will tell you to begin outsourcing and managing as early as possible, to help grow your business at the…

How to Target Early Adopters with Your Next Big Idea

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Not to sound bigoted, but let’s just face the facts: some customers are more valuable than others. There! I said it! More specifically, customers who can be classified as “early adopters,” especially in the realm of digital technology, are major players in the success or failure of a 21st century business and/or product. Early adopters…

Tuning Up Your Marketing Strategies for More Effective Returns

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A good marketing campaign is much like a luxury car, it’s going to get you to where you’re going without too many hiccups, but you’re still going to want to have it serviced along the way to make sure it’s in optimal running condition. The smallest problem in a marketing campaign (or car) can snowball…

5 Tips for a Successful Holiday Email Marketing Campaign

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With the holiday season right around the corner, it’s a great time to take advantage of some targeting with your email marketing campaigns. Even if you’re so lazy that you simply write “Happy Holidays!” in the signature, it would behoove you to make some effort to bring your customers into the “spending” mind frame that…

Go Above And Beyond For Your Customers

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When entrepreneurs and small businesses are starting out, they’re relying almost completely on the quality of their product and word of mouth. In the beginning, most people simply don’t have the monetary backing to bring in massive, scalable social media and search PPC campaigns. For some, this is discouraging. For others, however, this tiny, tiny…

The X-Step Formula For Getting Influencers To Share Your Content

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So you’ve written a new blog post or created a piece of content that you think could really make a splash, or at least generate some traffic and business around your website. You hit publish, run through your usual share sites, but the needle doesn’t seem to move. In fact, a week later, your post…

It’s Not 2003, Time To Improve Your Landing Page

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It happens all too often: You stumble upon a product to promote, or someone’s personal website and it looks like it was created in 1999. You cringe and move on, and you know what sucks for that person? Their potential buyers and leads do as well. Everyone may think that their site is the special…

3 Ways To Make Your Brand More Important Than Your Sale

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When it comes to marketing in the online world, it’s easy to get caught up in the sale. After all, we run our businesses to make money, right? But that’s just the thing: Too many of us don’t really run businesses at all. Instead, we run sales machines, with the sole purpose of optimized conversion…

Here’s Why Your Sales Letter Isn’t Converting

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Copywriting is one of those easy to learn, hard to master essential skills of online marketing that is dogged by so many small mistakes that can add up and bring down even what seems like the most incredible piece of content upon first inspection. This is specifically about uncovering some of the weak points of…

Using Customer Feedback Surveys

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Collecting customer feedback can provide you with invaluable insight into the customer process. These are insights that you can assume or guess out on your own, and can go a long way toward shaping your business in a way that sets it up to be more successful in the future. Unfortunately, information on how to…