Tag Archives: sales

5 Tips for a Successful Holiday Email Marketing Campaign

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With the holiday season right around the corner, it’s a great time to take advantage of some targeting with your email marketing campaigns. Even if you’re so lazy that you simply write “Happy Holidays!” in the signature, it would behoove you to make some effort to bring your customers into the “spending” mind frame that…

Go Above And Beyond For Your Customers

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When entrepreneurs and small businesses are starting out, they’re relying almost completely on the quality of their product and word of mouth. In the beginning, most people simply don’t have the monetary backing to bring in massive, scalable social media and search PPC campaigns. For some, this is discouraging. For others, however, this tiny, tiny…

Why You Should Consider Getting Comfortable In Front Of A Camera

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The media through which we excel and sell out brand the best vary from person to person and organization to organization. The best way to get through to your customers becomes not only an exploration of their demographics and where they spend their time, but also of where you and your team can best come…

The X-Step Formula For Getting Influencers To Share Your Content

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So you’ve written a new blog post or created a piece of content that you think could really make a splash, or at least generate some traffic and business around your website. You hit publish, run through your usual share sites, but the needle doesn’t seem to move. In fact, a week later, your post…

It’s Not 2003, Time To Improve Your Landing Page

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It happens all too often: You stumble upon a product to promote, or someone’s personal website and it looks like it was created in 1999. You cringe and move on, and you know what sucks for that person? Their potential buyers and leads do as well. Everyone may think that their site is the special…

Small Things You Can Do To Make Your Clients Go Wild

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So you’ve got your business up and running, whether that means freelance consulting, promoting affiliate products, or running a monetized online community, things are on the up and up. However, you know there’s lots of other, more established competitors in your space… so how do you stand out and convince customers that switching to you…

3 Ways To Make Your Brand More Important Than Your Sale

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When it comes to marketing in the online world, it’s easy to get caught up in the sale. After all, we run our businesses to make money, right? But that’s just the thing: Too many of us don’t really run businesses at all. Instead, we run sales machines, with the sole purpose of optimized conversion…

Here’s Why Your Sales Letter Isn’t Converting

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Copywriting is one of those easy to learn, hard to master essential skills of online marketing that is dogged by so many small mistakes that can add up and bring down even what seems like the most incredible piece of content upon first inspection. This is specifically about uncovering some of the weak points of…

Building a Business vs. Raising Money

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Ten years ago, and certainly 15, this discussion would have been laughable. It’s the ‘debate’ between building a business and just raising money. Of course, anyone raising money will tell you that they’re actually building a business, and much of the time it’s true, but there’s still an important distinction to be made. These days,…

Using Customer Feedback Surveys

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Collecting customer feedback can provide you with invaluable insight into the customer process. These are insights that you can assume or guess out on your own, and can go a long way toward shaping your business in a way that sets it up to be more successful in the future. Unfortunately, information on how to…