Tag Archives: online advertising

The 10 Ways Marketing Will Change In 2016 : Part 1

Published in Our Blog

Much like the rest of the world, marketing as an industry has seen massive year over year changes over the past half decade or so. As technology and communication take mega-leaps in shorter amounts of time than ever imagined, we have to adapt quickly to stay ahead of the effective marketing curve. To help facilitate…

How to Promote Your Blog Posts as an Online Marketer: Part 1

Published in Our Blog

Content is king, queen, and the whole royal court these days. In fact, the nod given to creating longform, rich content by traditional ad agencies, who themselves have rebranded in droves to ‘media agencies’, should give you some indication as to the way of the online marketing tides right now. Consistently, brands who embrace the…

It’s Okay To Go Back To Your 9 to 5

Published in Our Blog

One of the biggest driving forces between why so many people take up the internet marketing reins is that they want some degree – often complete – of freedom from their dreaded day jobs. The 9 to 5 cycle has left many jaded, especially in a place like the US where traditional allowances for vacation…

Your 2015 Holiday Content Marketing Checklist

Published in Our Blog

Targeted content is key for success in internet marketing, and there’s no other time quite like the holiday season for creating time-targeted content. Consumers spend with reckless abandon during the holiday season, so if you aren’t creating content specifically geared towards this time frame, you’re seriously missing out on a big opportunity. From Thanksgiving to…

What It Means To Be An Entrepreneur In 2016

Published in Our Blog

In the online marketing space, there seems to be a false equivalency between the “freedom of quitting your 9 to 5” and “being an entrepreneur.” More appropriately, there’s the misunderstanding that becoming an entrepreneur won’t mean putting in many, many more hours than 40 per week; this is especially true if you’re hoping to ever be able…

Growth Hacking Day 2: Leveraging Your Strengths

Published in Our Blog

One of the biggest mistakes one can see marketers making again and again is trying to replicate the success of others. I hear you now, “Wait! You’re saying I don’t want to follow the example of someone who has been wildly successful in growing their business?! You’re crazy!” But hear me out: While there is…

Growth Hacking Day 1 – Goal Defining

Published in Our Blog

If you’ve been around in the online marketing world for a while, you probably recognize the phrase ‘growth hacking’, but you might also get the impression that it’s a fairly new player in the online marketing sphere. And you’d be right. Growth hacking is an interesting way of building up a company or brand because…

3 Ways To Make Readers Stop And Pay Attention To Your Writing

Published in Our Blog

Even in a world where live-streaming video and podcasting are gaining popularity amongst knowledge consumers at a breakneck pace, there’s still immense power in the written word. Not only is reading still the preferred medium for consumption by many, but it can also be essential in cases where streaming connections aren’t practical or when consumers…

Three Emotional Triggers to Drive Sales with Words

Published in Our Blog

The reasons we buy things vary greatly from person to person. For one, the need to fix a leaky roof might be the most immediate need in their life. To another, a new flat screen TV may seem like a necessary update to keep up with all that the entertainment world has to offer. While…

Top 5 Reasons to use Pinterest for Your Business

Published in Our Blog

Pinterest only started in 2010, yet millions of users flock to the site daily. What sets Pinterest apart is that there has never been anything quite like it before. Imagine being able to pin just about anything you want on a virtual corkboard and you’ll get the essential idea of Pinterest. In addition, you’ll be…