Tag Archives: online advertising

What the Girl Scouts Can Teach Us about Internet Marketing

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Did you buy Girl Scout cookies this year? If so, you aren’t alone. An estimated 200 million boxes of the delicious sweet treats are sold every year. The Girl Scouts have been selling cookies as a fundraising tool for more than 100 years. But it was only recently that they extended their marketing efforts online.…

Introducing Weibo, the ‘Twitter’ of China

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Despite having the world’s largest population and the second-largest economy, social media in China hasn’t taken off as quickly as it has in other developed countries. Part of that has to do with the Chinese government. Although it may not be as strict as it once was in terms of censoring the content it allows…

How Important Are Reviews to Conversion?

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It’s no secret that most people today use their mobile devices to search for the products and services they want. Recommendations from their social media contacts are important, but even more influential are the reviews that accompany product descriptions on Amazon, Yelp!, eBay and other popular sites. How important are reviews in the online decision…

Security Breach Identified for Users of Popular WordPress Plugin and Theme

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If you used WordPress to set up and maintain your website and you downloaded the JetPack plugin or the TwentyFifteen theme, you could be vulnerable to a newly-identified cyberattack. According to the web security website Sucuri, any WordPress plugin or theme that uses the popular genericons package could be at risk of a DOM-based Cross-Site…

Google Announces Cancellation of Its PageSpeed Service

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If you currently are using Google’s free PageSpeed Service to speed up your web pages, you should probably start looking for another service now. That’s because Google recently announced that it is cancelling its PageSpeed service, effective in August. Google’s PageSpeed Service, which was first launched in 2010, uses tools to analyze and optimize websites…

Is Apple Considering Dropping Google as their Default Search Engine?

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It’s no secret that the folks over at Apple have always been a little jealous of Google’s dominance as the Internet’s top search engine. But the iCompany has been bogged down with too many product launches and keeping the company strong in the wake of Steve Jobs’ death to do anything about it. Until now……

Ways to Create Fresh Content to Keep Visitors Coming Back for More

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Creating new content is critical to the success of your web pages, but let’s face it: It’s also a pain in the butt. It often seems like you’ve already said everything you want to say about your blog or website’s subject matter. Yet if you don’t provide a constant stream of fresh, engaging content, you…

Top Google Executive Says Link Building May Actually Harm Your Rankings

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When Google launched its’ Penguin and Panda updates to its search engine algorithm, it became pretty obvious that the gig was up when it came to using backlinks to improve an individual web page’s site ranking. For years, black hat IMers had been packing their pages with inorganic backlines because – up until the updates,…

Cool New Android Apps to Check Out on Google Play?

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I don’t know about you, but I download a lot of apps – mostly free but some are paid. Periodically, I have to go through and clean out my iPad and other devices because I have so many apps it’s sometimes hard for me to navigate through them all. Plus, they slow down my mobile…