Tag Archives: online advertising

5 Tips for a Successful Holiday Email Marketing Campaign

Published in Our Blog

With the holiday season right around the corner, it’s a great time to take advantage of some targeting with your email marketing campaigns. Even if you’re so lazy that you simply write “Happy Holidays!” in the signature, it would behoove you to make some effort to bring your customers into the “spending” mind frame that…

The Art of the Giveaway to Build a Targeted Email List

Published in Our Blog

So let’s open up with the assumption that you have some people on your email list and these people are in your target demographic. Let’s add to it a simple premise: the people that they know are either also in your target audience, or very similar to them. Why? Because they are friends, peers and…

The Art of the Guest Post

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Left and right, entrepreneurs and businesses are using blogs to help build their businesses. From transparency blogs, which follow a journey, to straight up authority resources, people still like to read, and content marketers who can give them something nice to look at and valuable to read will have no problem expanding their reach with…

How to Target Early Adopters with Your Next Big Idea

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Not to sound bigoted, but let’s just face the facts: some customers are more valuable than others. There! I said it! More specifically, customers who can be classified as “early adopters,” especially in the realm of digital technology, are major players in the success or failure of a 21st century business and/or product. Early adopters…

How to Divide Up Your Day for Maximum Productivity

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As an entrepreneur, it’s far too easy to find yourself a bit disorganized and losing time throughout the day. As many people grow up and begin their work under the dynamic of a boss-employee relationship, it can be easy to have a bit of a crisis when first learning to self-manage. Unfortunately, that’s a mistake…

5 Tips for Emails that Get Opened and Convert

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Email marketing is a bit of an odd duck: As other marketing channels have seen a distinct rise and fall in the face of social media and new communications technologies, email marketing still remains effective. In fact, despite all of our new ways to communicate, people still retain the use of their email for daily…

Responsive Website vs. Native App – How Far Do You Need to Go Mobile?

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With the coming of the mobile revolution being heralded for years, it seems we’re finally here (even though it came in with a whimper, more than a bang). With that said, it’s now critical that every marketer that wants to stay competitive be not only findable, but viewable on mobile devices. Mobile devices make up…

Genuine SEO Isn’t Going Away, So You Might As Well Get On Board

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Let’s not kid ourselves, the state of SEO 4+ years ago was laughable, a joke, if you will. Google’s own search results were so easily manipulated with “backlink packages” and the like that it was straightforward to a fault to get a new site ranking, even for a competitive keyword, provided you had the money…