Tag Archives: online advertising

Make Your List Come to You with Recurring Content Events

Published in Our Blog

If we’ve learned one thing as online marketers it’s that perception is everything. This isn’t a ballpoint pen I’m trying to sell you, it’s the tool that will unlock your earning potential when you sign your name in the right place. That isn’t a towel, it’s the solution for all of life’s little messes. The…

Making Your Call To Action More Actionable

Published in Our Blog

The standard call to action has become far too recognizable for the Internet savvy masses who know a hard sell when they see one. They know when they click “Sing Up Here” that they are likely going to receive spam. They know that when they click “Buy Now” they are going to have to spend…

Are You Testing your Unique Selling Propositions Enough?

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Conversion rates are all-important to marketers. The more we know about our products and how our audience perceives them, the better we can market these goods and services to increase conversion rates. Unfortunately, many marketers overlook one of the most important adjustable aspects of their products, the unique selling propositions (USPs).   What are Unique…

The Art of Blogging for Viral Shares through Emotional Connections

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BuzzSumo recently released a report on the top 10,000 most-shared and viral articles on the Internet. While some of the results were obvious (e.g. having a picture increases your virality), some results are worth taking note of. For instance, did you know that long content with more in-depth research gets more social and email shares…

Why Every Business Should Be Linked In To LinkedIn

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When it comes to internet marketing, most businesses have made the effort to try and have a presence on at least one of the popular Social Media sites: Facebook; Twitter; Pinterest; YouTube. These sites are viewed as the ‘fun’ cousins of the Social Media world, the site everyone seems to want to play with. But…

Growing Your Customer Base

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Winning a new customer is far more expensive than selling more to your existing clients. Knowing who your best customers are can help you improve customer satisfaction and also help you sell more to those existing customers. Gaining new clientele is one of the most difficult aspects of running a business, so it is important…

The Importance of Unique Relevant Content

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No matter what type of website you have, for Internet Marketing there are 3 words that mean more than anything else Content is King These three words should be remembered at all times and used as a reminder that on site SEO (search engine optimisation) is just as important as off site SEO for two…

On Page SEO – Keywords, Content and Site

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For your site to have a great ranking you need to consider not just the meta data, but also take into account the actual content you add to your site and the site layout in general. Keywords We have already gone over the importance of having interesting, regular content added to your site. However each…

How to Get the Search Engines to Send Thousands More Customers to Your Site

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At its most basic level, search engine optimization (SEO) is the practice of enhancing and promoting a website in an effort to boost the number of visitors coming through from the search engines. The majority of your visitors are expected to arrive via the popular search engines and SEO configuration helps to boost visibility when…