As an entrepreneur, it’s far too easy to find yourself a bit disorganized and losing time throughout the day. As many people grow up and begin their work under the dynamic of a boss-employee relationship, it can be easy to have a bit of a crisis when first learning to self-manage. Unfortunately, that’s a mistake…
There are many among us who started online marketing in a time where social media was still not a requirement of being online, and certainly not of running a business. Now, even the smallest of freelancers know that interacting with and going after clients on social media can mean a huge boon to their bottom…
Ten years ago, and certainly 15, this discussion would have been laughable. It’s the ‘debate’ between building a business and just raising money. Of course, anyone raising money will tell you that they’re actually building a business, and much of the time it’s true, but there’s still an important distinction to be made. These days,…
Collecting customer feedback can provide you with invaluable insight into the customer process. These are insights that you can assume or guess out on your own, and can go a long way toward shaping your business in a way that sets it up to be more successful in the future. Unfortunately, information on how to…
Often, people begin their online marketing efforts as a part time gig, with the transition of moving as soon as possible to fulltime self-employment. Unfortunately, as time goes on, far too many people find themselves exactly where they started out: Coming home from a necessary day job they don’t particularly enjoy, and working on their…
When people decide they want to start off blogging or creating any kind of content for their business, they’re likely to come across guest blogging as a strategy fairly quickly. Guest blogging involves getting a guest spot on someone else’s website and creating a blog post that not only relieves them from having to fill…
When entrepreneurs and small businesses are starting out, they’re relying almost completely on the quality of their product and word of mouth. In the beginning, most people simply don’t have the monetary backing to bring in massive, scalable social media and search PPC campaigns. For some, this is discouraging. For others, however, this tiny, tiny…
Marketers, we need to have a talk. For the past few years, the cost per click of Google Adwords, and now Facebook’s newsfeed ads and promoted posts, have been climbing. It makes sense that as platforms have become more and more known to marketers and the public in general, more people have tried to take…
It happens all too often: You stumble upon a product to promote, or someone’s personal website and it looks like it was created in 1999. You cringe and move on, and you know what sucks for that person? Their potential buyers and leads do as well. Everyone may think that their site is the special…
So you’ve got your business up and running, whether that means freelance consulting, promoting affiliate products, or running a monetized online community, things are on the up and up. However, you know there’s lots of other, more established competitors in your space… so how do you stand out and convince customers that switching to you…
