The marketing budget is a sensitive area to discuss when it comes to small businesses, as in an ideal world people would flock to your site, and you could save your precious money. But, unfortunately, we don’t live in a perfect world, and marketing is a huge component to achieving success with your company. However,…
When it comes to internet marketing, most businesses have made the effort to try and have a presence on at least one of the popular Social Media sites: Facebook; Twitter; Pinterest; YouTube. These sites are viewed as the ‘fun’ cousins of the Social Media world, the site everyone seems to want to play with. But…
If you are a regular Facebook user, you’ve come across some video ads, so you understand that Facebook ads are very effective, and if you are interested in creating one for yourself, there are a number of ways to do it, but what is most important is doing it right. The four most common types…
A perfect search engine optimization strategy has been the stuff of dreams since, well, the beginning of search engines. Since that time, SEO has gone over so many facelifts and iterations that seemed to completely reinvent what it meant to maintain “best practices” when it came to search engines. As recently as a couple years…
There is a prevailing impression that blogs need numerous updates for SEO purposes. With this in mind, a webmaster from Colorado wants to know the extent to which frequency affects the PageRank of dynamic sites. He also wants to learn more about the relative importance of content compared to frequency. Frequent updates are certainly welcome…
Admittedly, I know this title might provoke some head scratching at first: “SURVEYS?! How are boring old surveys going to all of a sudden become some major player in business?” And I’m so glad you asked. Feedback-based marketing is nothing new. Everyone knows, or at least repeats, the mantra that ‘the customer is always right’…
SEO is one of those secretive beasts that has been the obsession of online marketers since the dawn of their profession. Especially with the event of one search engine pulling far ahead of the rest in its usage, an intense culture was born out of focusing on how to best game or manipulate Google’s search…
There is no better time than now to begin a Facebook Video Ad campaign. Although there’s still a place for traditional advertising, the tide is quickly turning towards a new, innovative, laser-targeted form of advertising—Facebook! Place your strongest images at the start Facebook video advertising is a different kettle of fish compared to TV, YouTube…
The start of the month in internet marketing land should be called copytime. Every website out there is looking for brand new copy, from blogs to social media posts to web copy. Of these three important types of copy, only one is going to represent your website day in and day out. While none…
The internet has changed the way millions of things, places, people and brands market themselves and every now and then, it’s good to take a look at one of these new trends and see if we can make it fit universally. Take for instance, the new trend in the music industry of what I like…
