Tag Archives: Marketing

Is Apple Considering Dropping Google as their Default Search Engine?

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It’s no secret that the folks over at Apple have always been a little jealous of Google’s dominance as the Internet’s top search engine. But the iCompany has been bogged down with too many product launches and keeping the company strong in the wake of Steve Jobs’ death to do anything about it. Until now……

The Internet Marketer’s Google Penalty Recovery Plan

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If your site has been hit with a Google penalty, the loss in traffic and revenue can be absolutely devastating. Some marketers might well choose to scrap their site and start all over again (which isn’t a bad idea if your site isn’t a monster), but for others who have a good flow of traffic…

Is It 2011 All Over Again with Newest Google Update?

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Many Internet marketers remember February 2011 very clearly. It was when Google rolled out its Panda update, which instantly changed the way websites were ranked by the Internet search engine giant’s algorithm. Will Googles latest update – that rolled out starting on April 21 – cause the same amount of angst and teeth-gnashing? Possibly.  …

Are Your Marketing Tools Helping You Reach the Right People?

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Marketing is all about reaching the right people at the right time. Unfortunately that can turn into a guessing game if you don’t have the right tools. The marketing tools that we use are essential to our success so if you’ve just been “winging it” or going on intuition, you’re only selling yourself short. Use…

Overcoming the Curse of Knowledge with a Simple Survey

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As internet marketers, we have many curses thrown upon us each day, but none so heavy as the one most of us don’t even take into consideration, The Curse of Knowledge. The Curse of Knowledge is a simple theory that makes a whole lot of sense when you finally learn about it, but can lead…

Two Blunt Ways to Get More Clicks through Your Headline

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Content marketing is bigger than ever so that means tons of articles and blogs are going up and being shared each and every day. With social media being such a large part of the virality equation, we all know the importance of a good headline. But with click-baiting reaching its slow, but inevitable death and…

Are You Testing your Unique Selling Propositions Enough?

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Conversion rates are all-important to marketers. The more we know about our products and how our audience perceives them, the better we can market these goods and services to increase conversion rates. Unfortunately, many marketers overlook one of the most important adjustable aspects of their products, the unique selling propositions (USPs).   What are Unique…

Why Every Business Should Be Linked In To LinkedIn

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When it comes to internet marketing, most businesses have made the effort to try and have a presence on at least one of the popular Social Media sites: Facebook; Twitter; Pinterest; YouTube. These sites are viewed as the ‘fun’ cousins of the Social Media world, the site everyone seems to want to play with. But…