Tag Archives: Marketing

Making it Hard to Say No Gets More Yeses in Marketing

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The last thing we want to hear from our leads is one simple word: No. No is the death of a sale, the end of a funnel, the loss of a lead. So while it might seem pretty obvious that you want to give your leads more chances to say yes, some internet marketers don’t…

Two Blunt Ways to Get More Clicks through Your Headline

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Content marketing is bigger than ever so that means tons of articles and blogs are going up and being shared each and every day. With social media being such a large part of the virality equation, we all know the importance of a good headline. But with click-baiting reaching its slow, but inevitable death and…

Three Enormously Bad Landing Page Copy Techniques

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Do you have a landing page that is under-performing or not converting at all? If so, consider the fact that many landing pages out there follow three extremely flawed approaches for content creation. If your landing page falls into one of these three categories, it’s likely that any promotions, ads or other monetary boosters you…

Making Your Call To Action More Actionable

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The standard call to action has become far too recognizable for the Internet savvy masses who know a hard sell when they see one. They know when they click “Sing Up Here” that they are likely going to receive spam. They know that when they click “Buy Now” they are going to have to spend…

Tuning Up Your Marketing Strategies for More Effective Returns

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A good marketing campaign is much like a luxury car, it’s going to get you to where you’re going without too many hiccups, but you’re still going to want to have it serviced along the way to make sure it’s in optimal running condition. The smallest problem in a marketing campaign (or car) can snowball…

Are You Testing your Unique Selling Propositions Enough?

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Conversion rates are all-important to marketers. The more we know about our products and how our audience perceives them, the better we can market these goods and services to increase conversion rates. Unfortunately, many marketers overlook one of the most important adjustable aspects of their products, the unique selling propositions (USPs).   What are Unique…

Is the Party Over Now that the FCC Passed Net Neutrality?

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As you probably heard by now, the Federal Communications Commission recently approved new rules based on the principles of “net neutrality” that essentially finally put some sort of regulations over Internet usage. Some are calling it the “Equal Opportunity Act” for Internet speeds and access to websites. But is this ultimately good or bad for…

Visual Storytelling as a Means for Conveying Data without Falling Asleep

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3 in 10 of the 3.4568% of all top-20 ranked Final Five finishers have all…hello? Okay, just checking to see if you’re still awake. Data has a way of putting people to sleep, not literally, but more of a “mental check out.” Data can be mind-numbing, even if the story that the numbers are telling…

Why Every Business Should Be Linked In To LinkedIn

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When it comes to internet marketing, most businesses have made the effort to try and have a presence on at least one of the popular Social Media sites: Facebook; Twitter; Pinterest; YouTube. These sites are viewed as the ‘fun’ cousins of the Social Media world, the site everyone seems to want to play with. But…