Tag Archives: Marketing

Growth Hacking Day 2: Leveraging Your Strengths

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One of the biggest mistakes one can see marketers making again and again is trying to replicate the success of others. I hear you now, “Wait! You’re saying I don’t want to follow the example of someone who has been wildly successful in growing their business?! You’re crazy!” But hear me out: While there is…

Growth Hacking Day 1 – Goal Defining

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If you’ve been around in the online marketing world for a while, you probably recognize the phrase ‘growth hacking’, but you might also get the impression that it’s a fairly new player in the online marketing sphere. And you’d be right. Growth hacking is an interesting way of building up a company or brand because…

3 Ways To Make Readers Stop And Pay Attention To Your Writing

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Even in a world where live-streaming video and podcasting are gaining popularity amongst knowledge consumers at a breakneck pace, there’s still immense power in the written word. Not only is reading still the preferred medium for consumption by many, but it can also be essential in cases where streaming connections aren’t practical or when consumers…

Three Emotional Triggers to Drive Sales with Words

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The reasons we buy things vary greatly from person to person. For one, the need to fix a leaky roof might be the most immediate need in their life. To another, a new flat screen TV may seem like a necessary update to keep up with all that the entertainment world has to offer. While…

Top 5 Reasons to use Pinterest for Your Business

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Pinterest only started in 2010, yet millions of users flock to the site daily. What sets Pinterest apart is that there has never been anything quite like it before. Imagine being able to pin just about anything you want on a virtual corkboard and you’ll get the essential idea of Pinterest. In addition, you’ll be…

Top 5 Reasons to Use LinkedIn for Your Business

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LinkedIn is a powerful social networking site that attracts millions of worldwide users. Although it’s similar to other popular social media sites, LinkedIn is also a bit different in regards to its unique approach to professional networking. In addition, while other sites may focus on business pages and professionals, they also focus on personal entertainment…

Top 5 Reasons to Use Twitter for Your Business

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Founded in 2006, Twitter is a real-time social networking site that has gone on to draw in over 500 million regular users. Although similar to other popular social media sites, the main attraction that sets Twitter apart is called a “Tweet.” Tweets are short, public messages limited to 140 characters or less that lets users…

Top 5 Reasons to Use Facebook for Your Business

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Established in 2006 as a social site for college students to mingle, Facebook has since gone on to attract millions upon millions of users of all ages worldwide, making it one the most popular sites ever in Internet history. Facebook users flock to the site for a variety of reasons, such as online games, photo…

Twitter Advertising Seeks to Evolve with New “ads editor” Tool

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Advertising on social media has been a dominant force for several years now. In fact, search advertising has even taken a hit in recent years due to the amount of time people spend browsing social networking sites. It’s not like Google’s trembling in their Adwords boots right now, but it’s probably been on their radar.…

Trimming the Fat – Copy Tips for Saying More With Less

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Copywriting doesn’t always get the credit it deserves. From the billions of dollars in sales each day that hinge on a well-formatted sales letter, to a polished TV commercial script, to the catchy jingle or slogan you just can’t get out of your head, effective professional, persuasive writing, “copywriting,” does a lot for us as…