Tag Archives: Marketing

Facebook And Google Are Not Your Only Advertising Options

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Marketers, we need to have a talk. For the past few years, the cost per click of Google Adwords, and now Facebook’s newsfeed ads and promoted posts, have been climbing. It makes sense that as platforms have become more and more known to marketers and the public in general, more people have tried to take…

Three Enormously Bad Landing Page Copy Techniques

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Do you have a landing page that is under-performing or not converting at all? If so, consider the fact that many landing pages out there follow three extremely flawed approaches for content creation. If your landing page falls into one of these three categories, it’s likely that any promotions, ads or other monetary boosters you…

Copywriting Toolbox: The ‘Foot in the Door’ Technique

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Most marketers are serious do-it-yourselfers. They’re learning constantly about all kinds of different facets of marketing and trying to put what they learn into practice all with just one pair of hands. Most internet marketing guides will tell you to begin outsourcing and managing as early as possible, to help grow your business at the…

Running Out of Things to Blog About? 3 Tips to Get You Back on Track

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In this content heavy market, blogs and reviews likely drive a large chunk of traffic to your site and sales from it. Unfortunately, this also means writing (or outsourcing) a steady stream of blogs for your website, which means you are working with limited resources. If you’re paying for your blogs, then unless they are…

The 10 Ways Marketing Will Change In 2016: Part 2

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In part one of this series, we took a look at the first five predictions for changes to marketing trends in 2016. Many of our first half of the list focused on changes in tone of voice and public perception approach, let’s check out some other angles in the next five: 6) Managing your entire…

Is the Party Over Now that the FCC Passed Net Neutrality?

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As you probably heard by now, the Federal Communications Commission recently approved new rules based on the principles of “net neutrality” that essentially finally put some sort of regulations over Internet usage. Some are calling it the “Equal Opportunity Act” for Internet speeds and access to websites. But is this ultimately good or bad for…

Top 5 Reasons to Use YouTube for Your Business

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For years, YouTube has led the ranks as the most popular social media site for videos. Yet, even with over 800 million regular users, the number of viewers is expected to grow. While many people started out going to YouTube for its music videos, pranks, and other entertainment videos, the site has gone on to…

4 Disruptive Trends to Watch Out for in the second half of 2015

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There are certain events that happen in marketing that change the face of the way business is conducted forever. For example, in 2004 who could have guessed that a software program invented by a geeky undergraduate in a Harvard University dorm room designed to make it easier to meet girls would have such a profound…

Go Above And Beyond For Your Customers

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When entrepreneurs and small businesses are starting out, they’re relying almost completely on the quality of their product and word of mouth. In the beginning, most people simply don’t have the monetary backing to bring in massive, scalable social media and search PPC campaigns. For some, this is discouraging. For others, however, this tiny, tiny…

Using Customer Feedback Surveys

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Collecting customer feedback can provide you with invaluable insight into the customer process. These are insights that you can assume or guess out on your own, and can go a long way toward shaping your business in a way that sets it up to be more successful in the future. Unfortunately, information on how to…