Tag Archives: Marketing

The Elements Of A Successful Content Marketing Piece

Published in Our Blog

Content marketing: The creation of written, video, audio, or other content by a brand with the goal of garnering an audience or attention and establishing authority within a market. Content marketing has proven, over the last couple of years, to be outpacing its more traditional media buy and advertising counterparts in terms of engagement with…

The 10 Ways Marketing Will Change In 2016 : Part 1

Published in Our Blog

Much like the rest of the world, marketing as an industry has seen massive year over year changes over the past half decade or so. As technology and communication take mega-leaps in shorter amounts of time than ever imagined, we have to adapt quickly to stay ahead of the effective marketing curve. To help facilitate…

How to Promote Your Blog Posts as an Online Marketer: Part 1

Published in Our Blog

Content is king, queen, and the whole royal court these days. In fact, the nod given to creating longform, rich content by traditional ad agencies, who themselves have rebranded in droves to ‘media agencies’, should give you some indication as to the way of the online marketing tides right now. Consistently, brands who embrace the…

Genuine SEO Isn’t Going Away, So You Might As Well Get On Board

Published in Our Blog

Let’s not kid ourselves, the state of SEO 4+ years ago was laughable, a joke, if you will. Google’s own search results were so easily manipulated with “backlink packages” and the like that it was straightforward to a fault to get a new site ranking, even for a competitive keyword, provided you had the money…

How Internet Marketers Can Hit A Grand Slam With Guest Posting

Published in Our Blog

Recently, content marketing has been all the rage. It isn’t that it’s only now that content marketing is starting to be effective, but more so that larger, more traditional media and advertising powerhouses are finally starting to take the trend seriously. Content marketing, for several years now, has been the true language of the blogging…

Growth Hacking Day 2: Leveraging Your Strengths

Published in Our Blog

One of the biggest mistakes one can see marketers making again and again is trying to replicate the success of others. I hear you now, “Wait! You’re saying I don’t want to follow the example of someone who has been wildly successful in growing their business?! You’re crazy!” But hear me out: While there is…

Growth Hacking Day 1 – Goal Defining

Published in Our Blog

If you’ve been around in the online marketing world for a while, you probably recognize the phrase ‘growth hacking’, but you might also get the impression that it’s a fairly new player in the online marketing sphere. And you’d be right. Growth hacking is an interesting way of building up a company or brand because…

3 Ways To Make Readers Stop And Pay Attention To Your Writing

Published in Our Blog

Even in a world where live-streaming video and podcasting are gaining popularity amongst knowledge consumers at a breakneck pace, there’s still immense power in the written word. Not only is reading still the preferred medium for consumption by many, but it can also be essential in cases where streaming connections aren’t practical or when consumers…

Three Emotional Triggers to Drive Sales with Words

Published in Our Blog

The reasons we buy things vary greatly from person to person. For one, the need to fix a leaky roof might be the most immediate need in their life. To another, a new flat screen TV may seem like a necessary update to keep up with all that the entertainment world has to offer. While…

Top 5 Reasons to use Pinterest for Your Business

Published in Our Blog

Pinterest only started in 2010, yet millions of users flock to the site daily. What sets Pinterest apart is that there has never been anything quite like it before. Imagine being able to pin just about anything you want on a virtual corkboard and you’ll get the essential idea of Pinterest. In addition, you’ll be…