Tag Archives: Marketing

Why Surveys Are The Next Big Thing In Business

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Admittedly, I know this title might provoke some head scratching at first: “SURVEYS?! How are boring old surveys going to all of a sudden become some major player in business?” And I’m so glad you asked. Feedback-based marketing is nothing new. Everyone knows, or at least repeats, the mantra that ‘the customer is always right’…

3 Ways To Make Readers Stop And Pay Attention To Your Writing

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Even in a world where live-streaming video and podcasting are gaining popularity amongst knowledge consumers at a breakneck pace, there’s still immense power in the written word. Not only is reading still the preferred medium for consumption by many, but it can also be essential in cases where streaming connections aren’t practical or when consumers…

Three Emotional Triggers to Drive Sales with Words

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The reasons we buy things vary greatly from person to person. For one, the need to fix a leaky roof might be the most immediate need in their life. To another, a new flat screen TV may seem like a necessary update to keep up with all that the entertainment world has to offer. While…

Top 5 Reasons to use Pinterest for Your Business

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Pinterest only started in 2010, yet millions of users flock to the site daily. What sets Pinterest apart is that there has never been anything quite like it before. Imagine being able to pin just about anything you want on a virtual corkboard and you’ll get the essential idea of Pinterest. In addition, you’ll be…

Top 5 Reasons to Use LinkedIn for Your Business

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LinkedIn is a powerful social networking site that attracts millions of worldwide users. Although it’s similar to other popular social media sites, LinkedIn is also a bit different in regards to its unique approach to professional networking. In addition, while other sites may focus on business pages and professionals, they also focus on personal entertainment…

The Demise of Google+ for Your Business

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Over the last few years you have probably heard about, or seen Google+. It was touted as the next big thing and backed by Google’s billions of users, you would think they had a decent chance of success. They even forced their own users to sign up to Google+ before they could interact with some…

Top 5 Reasons to Use Twitter for Your Business

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Founded in 2006, Twitter is a real-time social networking site that has gone on to draw in over 500 million regular users. Although similar to other popular social media sites, the main attraction that sets Twitter apart is called a “Tweet.” Tweets are short, public messages limited to 140 characters or less that lets users…

How to Target Early Adopters with Your Next Big Idea

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Not to sound bigoted, but let’s just face the facts: some customers are more valuable than others. There! I said it! More specifically, customers who can be classified as “early adopters,” especially in the realm of digital technology, are major players in the success or failure of a 21st century business and/or product. Early adopters…

Top 5 Reasons to Use Facebook for Your Business

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Established in 2006 as a social site for college students to mingle, Facebook has since gone on to attract millions upon millions of users of all ages worldwide, making it one the most popular sites ever in Internet history. Facebook users flock to the site for a variety of reasons, such as online games, photo…

5 Reasons to Use Social Media for Your Business

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No matter if you love them or hate them, Social media sites are here to stay. Combined, social media sites such as Facebook, Twitter, LinkedIn, Google+, YouTube and Pinterest, have more than 2 BILLION users. With the massive amount of people using social media sites, there hasn’t been a better time for businesses to join…