Tag Archives: Marketing

The 10 Ways Marketing Will Change In 2016: Part 2

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In part one of this series, we took a look at the first five predictions for changes to marketing trends in 2016. Many of our first half of the list focused on changes in tone of voice and public perception approach, let’s check out some other angles in the next five: 6) Managing your entire…

The 10 Ways Marketing Will Change In 2016 : Part 1

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Much like the rest of the world, marketing as an industry has seen massive year over year changes over the past half decade or so. As technology and communication take mega-leaps in shorter amounts of time than ever imagined, we have to adapt quickly to stay ahead of the effective marketing curve. To help facilitate…

How to Promote Your Blog Posts as an Online Marketer: Part 2

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So you’ve churn out a stellar blog post. I mean a real whopper, something that will make people say, “wow, I’ve never thought of it like that!” Packed with data, case studies, and references, written with the eloquence of a modern day Shakespeare, your article is going to take the internet by storm, if only…

How to Promote Your Blog Posts as an Online Marketer: Part 1

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Content is king, queen, and the whole royal court these days. In fact, the nod given to creating longform, rich content by traditional ad agencies, who themselves have rebranded in droves to ‘media agencies’, should give you some indication as to the way of the online marketing tides right now. Consistently, brands who embrace the…

Genuine SEO Isn’t Going Away, So You Might As Well Get On Board

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Let’s not kid ourselves, the state of SEO 4+ years ago was laughable, a joke, if you will. Google’s own search results were so easily manipulated with “backlink packages” and the like that it was straightforward to a fault to get a new site ranking, even for a competitive keyword, provided you had the money…

The Art of the Guest Post

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Left and right, entrepreneurs and businesses are using blogs to help build their businesses. From transparency blogs, which follow a journey, to straight up authority resources, people still like to read, and content marketers who can give them something nice to look at and valuable to read will have no problem expanding their reach with…

SEO’s Outer Appearance Finally Resembles Its Inner Working

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Were you involved in the online marketing world back in 2010? Earlier? Ever as recently as a couple of years ago, actually, the strategies that were considered surefire paths to SEO domination were completely different from what they are today. Interestingly enough, however, Google was saying the exact same things about how you should try…

How Internet Marketers Can Hit A Grand Slam With Guest Posting

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Recently, content marketing has been all the rage. It isn’t that it’s only now that content marketing is starting to be effective, but more so that larger, more traditional media and advertising powerhouses are finally starting to take the trend seriously. Content marketing, for several years now, has been the true language of the blogging…

Growth Hacking Day 2: Leveraging Your Strengths

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One of the biggest mistakes one can see marketers making again and again is trying to replicate the success of others. I hear you now, “Wait! You’re saying I don’t want to follow the example of someone who has been wildly successful in growing their business?! You’re crazy!” But hear me out: While there is…

Growth Hacking Day 1 – Goal Defining

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If you’ve been around in the online marketing world for a while, you probably recognize the phrase ‘growth hacking’, but you might also get the impression that it’s a fairly new player in the online marketing sphere. And you’d be right. Growth hacking is an interesting way of building up a company or brand because…