Tag Archives: Marketing

5 Key Factors That Make Good Webcopy Great

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  The start of the month in internet marketing land should be called copytime. Every website out there is looking for brand new copy, from blogs to social media posts to web copy. Of these three important types of copy, only one is going to represent your website day in and day out. While none…

How to Promote Your Blog Posts as an Online Marketer: Part 2

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So you’ve churn out a stellar blog post. I mean a real whopper, something that will make people say, “wow, I’ve never thought of it like that!” Packed with data, case studies, and references, written with the eloquence of a modern day Shakespeare, your article is going to take the internet by storm, if only…

Why Surveys Are The Next Big Thing In Business

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Admittedly, I know this title might provoke some head scratching at first: “SURVEYS?! How are boring old surveys going to all of a sudden become some major player in business?” And I’m so glad you asked. Feedback-based marketing is nothing new. Everyone knows, or at least repeats, the mantra that ‘the customer is always right’…

Ways to Create Fresh Content to Keep Visitors Coming Back for More

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Creating new content is critical to the success of your web pages, but let’s face it: It’s also a pain in the butt. It often seems like you’ve already said everything you want to say about your blog or website’s subject matter. Yet if you don’t provide a constant stream of fresh, engaging content, you…

Facebook And Google Are Not Your Only Advertising Options

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Marketers, we need to have a talk. For the past few years, the cost per click of Google Adwords, and now Facebook’s newsfeed ads and promoted posts, have been climbing. It makes sense that as platforms have become more and more known to marketers and the public in general, more people have tried to take…

Three Enormously Bad Landing Page Copy Techniques

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Do you have a landing page that is under-performing or not converting at all? If so, consider the fact that many landing pages out there follow three extremely flawed approaches for content creation. If your landing page falls into one of these three categories, it’s likely that any promotions, ads or other monetary boosters you…

Copywriting Toolbox: The ‘Foot in the Door’ Technique

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Most marketers are serious do-it-yourselfers. They’re learning constantly about all kinds of different facets of marketing and trying to put what they learn into practice all with just one pair of hands. Most internet marketing guides will tell you to begin outsourcing and managing as early as possible, to help grow your business at the…

The Art of the Guest Post

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Left and right, entrepreneurs and businesses are using blogs to help build their businesses. From transparency blogs, which follow a journey, to straight up authority resources, people still like to read, and content marketers who can give them something nice to look at and valuable to read will have no problem expanding their reach with…

How to Target Early Adopters with Your Next Big Idea

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Not to sound bigoted, but let’s just face the facts: some customers are more valuable than others. There! I said it! More specifically, customers who can be classified as “early adopters,” especially in the realm of digital technology, are major players in the success or failure of a 21st century business and/or product. Early adopters…