Tag Archives: Marketing

How To Land a Guest Blog Post and Increase Your Visibility

Published in Our Blog

When people decide they want to start off blogging or creating any kind of content for their business, they’re likely to come across guest blogging as a strategy fairly quickly. Guest blogging involves getting a guest spot on someone else’s website and creating a blog post that not only relieves them from having to fill…

Facebook And Google Are Not Your Only Advertising Options

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Marketers, we need to have a talk. For the past few years, the cost per click of Google Adwords, and now Facebook’s newsfeed ads and promoted posts, have been climbing. It makes sense that as platforms have become more and more known to marketers and the public in general, more people have tried to take…

How To Create Content So Good It Goes Viral

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Content marketing is nothing new, and while it’s going to evolve into new formats and platforms throughout 2016, as it always does, but it’s definitely not going anywhere. If anything, more and more people will jump on board, especially as more traditional ad formats continue to fall short or become exorbitantly expensive. People don’t like…

How To Create Content So Good It Goes Viral

Published in Our Blog

Content marketing is nothing new, and while it’s going to evolve into new formats and platforms throughout 2016, as it always does, but it’s definitely not going anywhere. If anything, more and more people will jump on board, especially as more traditional ad formats continue to fall short or become exorbitantly expensive. People don’t like…

Snapchat For Business – Coming To The Mainstream

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A year ago, or even six months ago, Snapchat was just a tiny blip on the radar of most marketers and entreprenerus. In fact, even that might be generous; many people who weren’t in Snapchat’s hyper-engaged teen and young adult demographic may not have even heard of the platform. If you aren’t even sure what…

Avoid False Guru Status to Boost Credibility

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Want to know what one of the fastest ways to kill your credibility is? To pretend to have it when you don’t. It’s an unfortunate reality, but the landscape of online marketing has been invaded over the past decade by those claiming to be experts in things that they, to put it politely, aren’t. The…

How To Use “Help A Reporter Out” For Your Blog Or Brand

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Ever heard of popular PR and journalism tool “Help A Reporter Out”? If you’re not acquainted but you have a brand or expertise to market, this quickstart guide will give you the basics. At its core, Help A Reporter Out, or HARO, is a platform to help connect journalists with sources. Users can register as…

Using “Help A Reporter Out” To Find Experts

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Help A Reporter Out, or HARO, is a PR and journalism platform. Journalists or users registered as media outlets can submit calls for sources for their story ideas, and experts and brands can pick and choose to email various prompts via an email newsletter that HARO sends out several times per day. The platform is…

Why You Should Break Away From Title Conventions In 2016

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How many times have you read a lame “5 Ways to Improve Your Bottom Line!” title, clicked through, and the been disappointed to find the same old generic, rehashed information on the other side? If you roll your eyes whenever these titles come up in your Facebook feed or from some marketer’s Twitter account, you’re…

The Elements Of A Successful Content Marketing Piece

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Content marketing: The creation of written, video, audio, or other content by a brand with the goal of garnering an audience or attention and establishing authority within a market. Content marketing has proven, over the last couple of years, to be outpacing its more traditional media buy and advertising counterparts in terms of engagement with…