Tag Archives: Marketing

Why Surveys Are The Next Big Thing In Business

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Admittedly, I know this title might provoke some head scratching at first: “SURVEYS?! How are boring old surveys going to all of a sudden become some major player in business?” And I’m so glad you asked. Feedback-based marketing is nothing new. Everyone knows, or at least repeats, the mantra that ‘the customer is always right’…

The No BS Intuitive Guide To SEO Success

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SEO is one of those secretive beasts that has been the obsession of online marketers since the dawn of their profession. Especially with the event of one search engine pulling far ahead of the rest in its usage, an intense culture was born out of focusing on how to best game or manipulate Google’s search…

5 Key Factors That Make Good Webcopy Great

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  The start of the month in internet marketing land should be called copytime. Every website out there is looking for brand new copy, from blogs to social media posts to web copy. Of these three important types of copy, only one is going to represent your website day in and day out. While none…

Internet Marketing Overkill – It’s Not What you Think

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The internet has changed the way millions of things, places, people and brands market themselves and every now and then, it’s good to take a look at one of these new trends and see if we can make it fit universally. Take for instance, the new trend in the music industry of what I like…

How to Avoid 10 of the Most Common Internet Marketing Mistakes That Could Seriously Harm Your Businesses

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Times have changed. The new frontier for marketing is no longer traditional media of print and television. More and more small businesses are now taking their business online because that is where their customers are. Although it presents some new challenges, it also has huge advantages for small local businesses because compared to traditional marketing,…

Choose the Right Social Media Platform with This Simple Question

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I’ve said it before and I’ll say it again: when it comes to social media, you shouldn’t have a problem putting all of your eggs in one basket if you don’t have the time or budget for an extensive social media campaign. There’s nothing worse (in terms of social promotions and brand imaging) than putting…

Growing Your Customer Base

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Winning a new customer is far more expensive than selling more to your existing clients. Knowing who your best customers are can help you improve customer satisfaction and also help you sell more to those existing customers. Gaining new clientele is one of the most difficult aspects of running a business, so it is important…

How to Get the Search Engines to Send Thousands More Customers to Your Site

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At its most basic level, search engine optimization (SEO) is the practice of enhancing and promoting a website in an effort to boost the number of visitors coming through from the search engines. The majority of your visitors are expected to arrive via the popular search engines and SEO configuration helps to boost visibility when…

5 Tips for a Successful Holiday Email Marketing Campaign

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With the holiday season right around the corner, it’s a great time to take advantage of some targeting with your email marketing campaigns. Even if you’re so lazy that you simply write “Happy Holidays!” in the signature, it would behoove you to make some effort to bring your customers into the “spending” mind frame that…

The Art of the Giveaway to Build a Targeted Email List

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So let’s open up with the assumption that you have some people on your email list and these people are in your target demographic. Let’s add to it a simple premise: the people that they know are either also in your target audience, or very similar to them. Why? Because they are friends, peers and…