Tag Archives: Google Tips

Using “Help A Reporter Out” To Find Experts

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Help A Reporter Out, or HARO, is a PR and journalism platform. Journalists or users registered as media outlets can submit calls for sources for their story ideas, and experts and brands can pick and choose to email various prompts via an email newsletter that HARO sends out several times per day. The platform is…

How Internet Marketers Can Hit A Grand Slam With Guest Posting

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Recently, content marketing has been all the rage. It isn’t that it’s only now that content marketing is starting to be effective, but more so that larger, more traditional media and advertising powerhouses are finally starting to take the trend seriously. Content marketing, for several years now, has been the true language of the blogging…

The Demise of Google+ for Your Business

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Over the last few years you have probably heard about, or seen Google+. It was touted as the next big thing and backed by Google’s billions of users, you would think they had a decent chance of success. They even forced their own users to sign up to Google+ before they could interact with some…

Redeveloping the Headline – How to Generate and Narrow Down Headline Ideas

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Ever wondered how professional copywriters, ad agency creatives, and online marketers arrive at killer headlines that draw readers in and have them pulling out their wallets like nobody’s business? Wonder no more, because today, we’ll be taking a look at exactly how many of those headlines come to be. The Process One of the things…

Google Announces Cancellation of Its PageSpeed Service

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If you currently are using Google’s free PageSpeed Service to speed up your web pages, you should probably start looking for another service now. That’s because Google recently announced that it is cancelling its PageSpeed service, effective in August. Google’s PageSpeed Service, which was first launched in 2010, uses tools to analyze and optimize websites…

Is Apple Considering Dropping Google as their Default Search Engine?

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It’s no secret that the folks over at Apple have always been a little jealous of Google’s dominance as the Internet’s top search engine. But the iCompany has been bogged down with too many product launches and keeping the company strong in the wake of Steve Jobs’ death to do anything about it. Until now……

Top Google Executive Says Link Building May Actually Harm Your Rankings

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When Google launched its’ Penguin and Panda updates to its search engine algorithm, it became pretty obvious that the gig was up when it came to using backlinks to improve an individual web page’s site ranking. For years, black hat IMers had been packing their pages with inorganic backlines because – up until the updates,…

The Internet Marketer’s Google Penalty Recovery Plan

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If your site has been hit with a Google penalty, the loss in traffic and revenue can be absolutely devastating. Some marketers might well choose to scrap their site and start all over again (which isn’t a bad idea if your site isn’t a monster), but for others who have a good flow of traffic…

Why are People Leaving Websites?

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Have you ever wondered what the most popular reasons are that people leave websites? Recently, Kissmetrics put out some very interesting data and numbers that should help every marketer out there understand their viewer behavior just a little bit better. Poor Navigation and Layout If your website is poorly designed and difficult to navigate, people…

Are You Retargeting Your Visitors?

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Did you know that only about 20% of all first-time visitors to a website will become a conversion on that visit? That means 80% of your site’s visitors are leaving without converting, even if they want to. With shopping cart abandonment making major waves in the eCommerce industry because of how recoverable these consumers are…