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There are certain events that happen in marketing that change the face of the way business is conducted forever. For example, in 2004 who could have guessed that a software program invented by a geeky undergraduate in a Harvard University dorm room designed to make it easier to meet girls would have such a profound…
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When entrepreneurs and small businesses are starting out, they’re relying almost completely on the quality of their product and word of mouth. In the beginning, most people simply don’t have the monetary backing to bring in massive, scalable social media and search PPC campaigns. For some, this is discouraging. For others, however, this tiny, tiny…
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People wanting to integrate a more productive and fulfilling work schedule into their daily lives have long been searching for ways to reduce the influence of common distractions. What are the most well-known distractions, though, and more importantly, how can we counter them as efficiently as possible? Sources of Distraction Although outside noises,…
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Content marketing, it’s everywhere. The term has become ubiquitous in today’s marketing world which is a little bit ironic given how few people seem to understand it, or at least put that understanding into tangible action. One of the fundamental reasons that people don’t go all in on their content marketing is that they don’t…
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Today we’ll cover some habits for working more effectively: Slash Your To-Do List Most of us note down every little task that might need to get done throughout a day and then scramble through in a mad sprint to get them all done. Instead, consider slashing your to-do list down to only the most important…
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Just a few short years ago, many online marketers were still going down the road of blogging and creating websites, courses, and sales funnels in order to promote products or services as an affiliate or owner. While there are still many people working off of this or a similar model today. There’s also another offshoot…
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So you’ve written a new blog post or created a piece of content that you think could really make a splash, or at least generate some traffic and business around your website. You hit publish, run through your usual share sites, but the needle doesn’t seem to move. In fact, a week later, your post…
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There are many among us who started online marketing in a time where social media was still not a requirement of being online, and certainly not of running a business. Now, even the smallest of freelancers know that interacting with and going after clients on social media can mean a huge boon to their bottom…
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It happens all too often: You stumble upon a product to promote, or someone’s personal website and it looks like it was created in 1999. You cringe and move on, and you know what sucks for that person? Their potential buyers and leads do as well. Everyone may think that their site is the special…
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When it comes to marketing in the online world, it’s easy to get caught up in the sale. After all, we run our businesses to make money, right? But that’s just the thing: Too many of us don’t really run businesses at all. Instead, we run sales machines, with the sole purpose of optimized conversion…
