Our Blog (166)

14 BIG ONLINE MARKETING IDEAS FOR BUSINESSES ON A SMALL BUDGET

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       14 ways to maximise the exposure of a small business to new clients without having to spend thousands on extensive marketing campaigns and expensive advertising.             Most businesses are on a tight budget, especially when it comes to marketing. Many companies are finding that they don’t have a lot…

4 Free Internet Marketing Tools You Should Already Be Using

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Software tools that help marketers pop up every single year, and now at a far more rapid pace than ever before. Luckily more and more of these tools are taking on a freemium approach, meaning that marketers have access to better tools without spending much (or anything at all!). Let’s take a look at some…

Top Google Executive Says Link Building May Actually Harm Your Rankings

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When Google launched its’ Penguin and Panda updates to its search engine algorithm, it became pretty obvious that the gig was up when it came to using backlinks to improve an individual web page’s site ranking. For years, black hat IMers had been packing their pages with inorganic backlines because – up until the updates,…

How to Get the Search Engines to Send Thousands More Customers to Your Site

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At its most basic level, search engine optimization (SEO) is the practice of enhancing and promoting a website in an effort to boost the number of visitors coming through from the search engines. The majority of your visitors are expected to arrive via the popular search engines and SEO configuration helps to boost visibility when…

5 Tips for a Successful Holiday Email Marketing Campaign

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With the holiday season right around the corner, it’s a great time to take advantage of some targeting with your email marketing campaigns. Even if you’re so lazy that you simply write “Happy Holidays!” in the signature, it would behoove you to make some effort to bring your customers into the “spending” mind frame that…

The Art of the Giveaway to Build a Targeted Email List

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So let’s open up with the assumption that you have some people on your email list and these people are in your target demographic. Let’s add to it a simple premise: the people that they know are either also in your target audience, or very similar to them. Why? Because they are friends, peers and…

Small Things You Can Do To Make Your Clients Go Wild

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So you’ve got your business up and running, whether that means freelance consulting, promoting affiliate products, or running a monetized online community, things are on the up and up. However, you know there’s lots of other, more established competitors in your space… so how do you stand out and convince customers that switching to you…

The Art of the Guest Post

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Left and right, entrepreneurs and businesses are using blogs to help build their businesses. From transparency blogs, which follow a journey, to straight up authority resources, people still like to read, and content marketers who can give them something nice to look at and valuable to read will have no problem expanding their reach with…