Our Blog (22)

How Can A Website Compete Using Only White Hat Techniques?

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Some webmasters are getting discouraged because spammers are dominating their industries. While Google does its best to act on spam reports, it could take months before concrete actions are taken. How are they supposed to compete using only white hat techniques when their rivals are not playing fair?   Matt Cutts points out that “black…

How Do You Protect Your Blog From Hackers?

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A Google user wandered into Matt Cutt’s personal blog and noticed that it uses WordPress. The visitor wonders how Matt is able to keep his site safe from hackers given the platform’s tendency to suffer from attacks. Matt shares three of his strategies:   Update Frequently   Hackers exploit known vulnerabilities in old versions of…

Is PageRank Calculated Differently For Domains Registered Before 2004?

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Google has never revealed its search algorithm in full. At best, the company drops hints and provides general guidelines for optimization. The lack of specific information in many topics has created an environment wherein SEO theories abound. A webmaster from Colorado wants to know if there is any truth behind one of them that deals…

How Important Is The Frequency Of Updates On A Blog?

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There is a prevailing impression that blogs need numerous updates for SEO purposes. With this in mind, a webmaster from Colorado wants to know the extent to which frequency affects the PageRank of dynamic sites. He also wants to learn more about the relative importance of content compared to frequency. Frequent updates are certainly welcome…

How Long Does It Take For Googlebot To Recrawl A Page?

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If a person makes changes to his website, how long would it take before Google notices them? It turns out that webmasters do not have to wait very long, but the duration would depend on a number of things. The scale of the Web makes it necessary for Google to prioritize certain pages over others.…

HOW TO AVOID CHASING AWAY POTENTIAL CUSTOMERS

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       Your website has the potential to drive your customers away. Use these 6 tips to steer clear of some common website pitfalls.        Attracting a potential customer to your website is hard enough but grabbing their interest and persuading them to buy or use your services is even more difficult. That…