The internet has changed the way millions of things, places, people and brands market themselves and every now and then, it’s good to take a look at one of these new trends and see if we can make it fit universally. Take for instance, the new trend in the music industry of what I like…
There used to be a set schedule for internet marketers that despite a few tweaks here and there, was pretty much universal. You knew that emails should go out with the proper timing so that come Monday morning, they were at the top of a person’s inbox as they slid into work. You knew that…
Someone recently asked me what a great landing page consisted of. Before I began to rattle through my list of essential checkpoints, they modified the question and said, “Answer in two words.” I thought for a split second and then responded, “Content and Images.” Okay, that was three, sue me. Still, my point remains. In…
Are you guest blogging? If so, stop! Despite what everyone has told you, it’s horrible! Well, okay, now it’s horrible. In Google’s never-ending quest to drive internet marketers crazy, as it turns out the once widely touted practice of guest blogging for link building purposes is now considered taboo. In Google’s own words, guest…
In an address to the Greater Baltimore Technology Council in 2006, author, entrepreneur, and marketing expert Seth Godin summed up the importance of marketing with a very simple phrase: “Ideas that spread, win.” …
E-commerce is a major part in the lives of many entrepreneurs, and almost everyone with internet access has at the very least visited an online shop once, if not purchased something from it. Thus there are a few basic terms that really everyone should know – especially existing and future online business owners. These 8…
An elevator pitch is a short pitch of what you do and how you can help the person you are talking to. Most people say you have 10 seconds to capture the persons attention and to get them to want to know more. Below is a video by public speaker Kathy McAfee that explains how…
Even though this video is from almost 10 years ago – the message still rings true today. CNBC’s talk show “The Big Idea with Donny Deutsch”, which ended in 2008, talked to successful businessmen and women about their histories and philosophies. Many of these talksended up providing some sound advice for would-be entrepreneurs. One show in particular had Robert…
If you think your day is busy – Check out Richard Branson – a day in the life …
Online marketing – now there are two words that are enough to strike fear into the hearts of those looking to promote themselves or their businesses! It is definitely a scary concept, especially if you have limited knowledge of how the Internet works but it is one that you can ill afford to ignore. As…
