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Most anyone reading this is going to be familiar, at least in some abstract way, with the concept of “value.” The concept of value, or utility derived from content, products, or other offerings, is not unique to IM, however, and those working across a variety of markets, both online and offline, have to be keenly…
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Blogs are becoming one of the fastest-growing ways for people with common interests to share information, ask questions, and dig deeper into their passion subjects. They also are increasingly being used by companies to build stronger relationships with their customers. But whether you are publishing your own special interest blog or writing a blog for…
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For years, people in the tech industry have been predicting (or lamenting) the death of email as a form of communication. “Kids don’t use email anymore.” “There are better, faster and more effective ways to interact with other people, such as texting and social media.” “I know people who don’t even have an email address.”…
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Many people in the tech industry can remember exactly where and when they were when they first heard about Amazon’s plans to use unmanned flying drones to deliver products to their customers in as little as 30 minutes from when they were ordered online. When Amazon CEO Jeff Bezos first unveiled the plan to Charlie…
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Did you buy Girl Scout cookies this year? If so, you aren’t alone. An estimated 200 million boxes of the delicious sweet treats are sold every year. The Girl Scouts have been selling cookies as a fundraising tool for more than 100 years. But it was only recently that they extended their marketing efforts online.…
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Despite having the world’s largest population and the second-largest economy, social media in China hasn’t taken off as quickly as it has in other developed countries. Part of that has to do with the Chinese government. Although it may not be as strict as it once was in terms of censoring the content it allows…
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It’s no secret that most people today use their mobile devices to search for the products and services they want. Recommendations from their social media contacts are important, but even more influential are the reviews that accompany product descriptions on Amazon, Yelp!, eBay and other popular sites. How important are reviews in the online decision…
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If you used WordPress to set up and maintain your website and you downloaded the JetPack plugin or the TwentyFifteen theme, you could be vulnerable to a newly-identified cyberattack. According to the web security website Sucuri, any WordPress plugin or theme that uses the popular genericons package could be at risk of a DOM-based Cross-Site…
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If you currently are using Google’s free PageSpeed Service to speed up your web pages, you should probably start looking for another service now. That’s because Google recently announced that it is cancelling its PageSpeed service, effective in August. Google’s PageSpeed Service, which was first launched in 2010, uses tools to analyze and optimize websites…
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It’s no secret that the folks over at Apple have always been a little jealous of Google’s dominance as the Internet’s top search engine. But the iCompany has been bogged down with too many product launches and keeping the company strong in the wake of Steve Jobs’ death to do anything about it. Until now……
