Our Blog (170)

How to Stay True to Your IM Vision

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Remember when you first made the decision to pour yourself into internet marketing? Maybe you’ve felt the rush of quitting your 9-to-5 in favor of starting off on a venture where success or failure rest squarely on your shoulders and yours alone, where earning potential is virtually unlimited and the possibilities seem endless. It’s an…

Top 5 Reasons to Use Facebook for Your Business

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Established in 2006 as a social site for college students to mingle, Facebook has since gone on to attract millions upon millions of users of all ages worldwide, making it one the most popular sites ever in Internet history. Facebook users flock to the site for a variety of reasons, such as online games, photo…

Twitter Advertising Seeks to Evolve with New “ads editor” Tool

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Advertising on social media has been a dominant force for several years now. In fact, search advertising has even taken a hit in recent years due to the amount of time people spend browsing social networking sites. It’s not like Google’s trembling in their Adwords boots right now, but it’s probably been on their radar.…

Social Media Managers to Get New Tool for Fielding Feedback on Facebook

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Social media has forever transformed the way that reputation managers and PR professionals go about their daily business. So much has this been true, that companies now regularly hire “social media managers,” professionals who are solely responsible for posting on social media, responding to customer mentions and messages, and sourcing/writing new content to keep people…

Trimming the Fat – Copy Tips for Saying More With Less

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Copywriting doesn’t always get the credit it deserves. From the billions of dollars in sales each day that hinge on a well-formatted sales letter, to a polished TV commercial script, to the catchy jingle or slogan you just can’t get out of your head, effective professional, persuasive writing, “copywriting,” does a lot for us as…

How to Improve Churn Rate – Part 1

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Heard of churn rate? If not, well, yikes! Churn rate, in a nutshell, is the rate at which your big business water bottle is leaking out customers – to put it visually. Businesses with high churn rates are at risk of spinning their wheels or even losing money. For example, a business with a churn…

How to Get Your Emails Opened

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Email marketing is still as relevant today as it was 10 year ago, but, like most things, approaches have had to be evolved in order to remain effective. No place is this more true that with opening rates, in which marketers evaluate how often their email communications are opened and read. Every email you send that…

3 Reasons Your Social Media Presence Sucks

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Social media has been hailed time and time again as the new (which is a bit out of date now, really) big player in marketing and brand engagement. Then again, the reality of the situation has shown that the vast majority of brands, individuals, and even social media managers don’t actually find themselves successful in…

Redeveloping the Headline – How to Generate and Narrow Down Headline Ideas

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Ever wondered how professional copywriters, ad agency creatives, and online marketers arrive at killer headlines that draw readers in and have them pulling out their wallets like nobody’s business? Wonder no more, because today, we’ll be taking a look at exactly how many of those headlines come to be. The Process One of the things…

5 Ways to Increase Click-Through Rates with Killer Meta Descriptions

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You can increase traffic to your website in one of two ways. The first is to improve your page rankings on the search engine results for your keywords. The second is to improve your click-through-rate (CTR). Most Internet marketers focus on the first approach. But improving CTR can provide you with huge results, especially since…