How Facebook Blueprint Can Help You Make Money With any FB Advertisement
Facebook has changed its advertising offerings over the years. Like many companies who make the majority of their income from advertising revenue, Facebook is always trying to find that perfect mix of marketing options that suit the individuals and businesses which want to advertise on FB, while also making a minimally negative impact on its users.
If its users were blasted with advertisements everywhere, Facebook would make a lot of money in the beginning, but then people would stop visiting that social media giant. On the other hand, if they dramatically limited the number of advertisements they allowed, marketers would go elsewhere with their ad dollars. This means Facebook is constantly changing the ways you can advertise on the world’s largest virtual meeting place.
This can cause some confusion for marketers who would like to cash in on the 2+ billion people who regularly use Facebook. Because of the constantly changing face of FB ads, it is tough for some marketers to keep up.
Enter Facebook Blueprint
Facebook Blueprint is a digital learning application created to educate would-be marketers on the best practices for advertising on the FB network. Facebook purchased Instagram a few years ago, so Facebook Blueprint is also a good way for you to improve your Instagram advertising chops. Instead of just providing a marketing guide like other social media networks that have advertising capabilities, Facebook Blueprint offers a course through which you can earn your certification as an “in the know” FB ads expert.
Blueprint eLearning is the first of the three levels of the Facebook Blueprint program. You learn what to do and what not to do to get quickly approved by FB for all your advertisements. Facebook advertisers can work very hard on marketing messages without getting them approved. This step of the Facebook ads education process keeps that from happening. This is the entry level of Facebook Blueprint access.
For a deeper understanding of the many ways you can advertise on Facebook, you can certify your education. For people who enjoy more of a school-based education process, Blueprint Certification is perfect. There are two exams which you must pass to earn certification, and when you do, you will be well-equipped to understand the current FB ad offerings. Facebook promises to update this and other levels Blueprint teaching is the ads experience changes.
Some people learn better by interacting live with a trainer or educator. This is the format offered by Blueprint Live, an in-person training program which teaches the ins and outs of advertising and marketing on Instagram and Facebook.