Our Blog (179) News from our restaurant

Three Enormously Bad Landing Page Copy Techniques

Written by

Do you have a landing page that is under-performing or not converting at all? If so, consider the fact that many landing pages out there follow three extremely flawed approaches for content creation. If your landing page falls into one of these three categories, it’s likely that any promotions, ads or other monetary boosters you…

Copywriting Toolbox: The ‘Foot in the Door’ Technique

Written by

Most marketers are serious do-it-yourselfers. They’re learning constantly about all kinds of different facets of marketing and trying to put what they learn into practice all with just one pair of hands. Most internet marketing guides will tell you to begin outsourcing and managing as early as possible, to help grow your business at the…

What is On Page SEO?

Written by

Do you want more web traffic? Are you failing to reach your ideal online customer base? If you think that your online success could do with a boost, then you may want to start by improving your SEO. SEO or Search Engine Optimisation is first and foremost about making your website easy to find. By…

Selecting your dropshipping niche

Written by

The top dropshipping niches

One of the most common questions I get asked is “”What is the best drop-shipping niche?” The first thing you must consider is how long you’re wanting to run the store for. If you are planning to create a long-term successful business, then it is important that you are at least interested in what you…

The Two Bare Essentials for Successful Landing Pages

Written by

Someone recently asked me what a great landing page consisted of. Before I began to rattle through my list of essential checkpoints, they modified the question and said, “Answer in two words.” I thought for a split second and then responded, “Content and Images.” Okay, that was three, sue me. Still, my point remains. In…

Running Out of Things to Blog About? 3 Tips to Get You Back on Track

Written by

In this content heavy market, blogs and reviews likely drive a large chunk of traffic to your site and sales from it. Unfortunately, this also means writing (or outsourcing) a steady stream of blogs for your website, which means you are working with limited resources. If you’re paying for your blogs, then unless they are…

The 10 Ways Marketing Will Change In 2016: Part 2

Written by

In part one of this series, we took a look at the first five predictions for changes to marketing trends in 2016. Many of our first half of the list focused on changes in tone of voice and public perception approach, let’s check out some other angles in the next five: 6) Managing your entire…

Is the Party Over Now that the FCC Passed Net Neutrality?

Written by

As you probably heard by now, the Federal Communications Commission recently approved new rules based on the principles of “net neutrality” that essentially finally put some sort of regulations over Internet usage. Some are calling it the “Equal Opportunity Act” for Internet speeds and access to websites. But is this ultimately good or bad for…

Top 5 Reasons to Use YouTube for Your Business

Written by

For years, YouTube has led the ranks as the most popular social media site for videos. Yet, even with over 800 million regular users, the number of viewers is expected to grow. While many people started out going to YouTube for its music videos, pranks, and other entertainment videos, the site has gone on to…

4 Disruptive Trends to Watch Out for in the second half of 2015

Written by

There are certain events that happen in marketing that change the face of the way business is conducted forever. For example, in 2004 who could have guessed that a software program invented by a geeky undergraduate in a Harvard University dorm room designed to make it easier to meet girls would have such a profound…