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Here’s Why Your Sales Letter Isn’t Converting

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Copywriting is one of those easy to learn, hard to master essential skills of online marketing that is dogged by so many small mistakes that can add up and bring down even what seems like the most incredible piece of content upon first inspection. This is specifically about uncovering some of the weak points of…

Why Facebook Dark Posts Are Your Savior

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Heard of a Facebook dark post? Yes? No? Either way, we’re going to have a discussion about them today. Dark posts, a colloquialism for Facebook’s unpublished posts ad product, are a way to post things from your own Facebook page that can show up as posted by your page, but only to certain people. Alright,…

How to Divide Up Your Day for Maximum Productivity

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As an entrepreneur, it’s far too easy to find yourself a bit disorganized and losing time throughout the day. As many people grow up and begin their work under the dynamic of a boss-employee relationship, it can be easy to have a bit of a crisis when first learning to self-manage. Unfortunately, that’s a mistake…

Building a Business vs. Raising Money

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Ten years ago, and certainly 15, this discussion would have been laughable. It’s the ‘debate’ between building a business and just raising money. Of course, anyone raising money will tell you that they’re actually building a business, and much of the time it’s true, but there’s still an important distinction to be made. These days,…

Using Customer Feedback Surveys

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Collecting customer feedback can provide you with invaluable insight into the customer process. These are insights that you can assume or guess out on your own, and can go a long way toward shaping your business in a way that sets it up to be more successful in the future. Unfortunately, information on how to…

Is Online Marketing Your 7pm to 2am Job? How To Make A Full Transition

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Often, people begin their online marketing efforts as a part time gig, with the transition of moving as soon as possible to fulltime self-employment. Unfortunately, as time goes on, far too many people find themselves exactly where they started out: Coming home from a necessary day job they don’t particularly enjoy, and working on their…

How To Land a Guest Blog Post and Increase Your Visibility

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When people decide they want to start off blogging or creating any kind of content for their business, they’re likely to come across guest blogging as a strategy fairly quickly. Guest blogging involves getting a guest spot on someone else’s website and creating a blog post that not only relieves them from having to fill…