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How to Avoid 10 of the Most Common Internet Marketing Mistakes That Could Seriously Harm Your Businesses

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Times have changed. The new frontier for marketing is no longer traditional media of print and television. More and more small businesses are now taking their business online because that is where their customers are. Although it presents some new challenges, it also has huge advantages for small local businesses because compared to traditional marketing,…

Best tools for Making Amazing Facebook Video Ads

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Images can easily get lost in the plethora of posts on Facebook, and videos have a higher chance of standing out and catching the attention of Facebook users. Out of all digital ad formats, videos have the highest click-through-rate (CTR) of 1.84 percent. You can tell a story in a video and provide more information…

Why You Should Freelance, Even When You Have A Job

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It’s the age old entrepreneur’s dilemma: “I have a job, but I also want to be my own boss/found a company/pursue my passion. Of course, I also don’t know that I can give up the security of a full time job in order to pursue my dreams, what do I do?” This question is posted…

Choose the Right Social Media Platform with This Simple Question

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I’ve said it before and I’ll say it again: when it comes to social media, you shouldn’t have a problem putting all of your eggs in one basket if you don’t have the time or budget for an extensive social media campaign. There’s nothing worse (in terms of social promotions and brand imaging) than putting…

Growing Your Customer Base

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Winning a new customer is far more expensive than selling more to your existing clients. Knowing who your best customers are can help you improve customer satisfaction and also help you sell more to those existing customers. Gaining new clientele is one of the most difficult aspects of running a business, so it is important…

How to have a successful business

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 Even though this video is from almost 10 years ago – the message still rings true today. CNBC’s talk show “The Big Idea with Donny Deutsch”, which ended in 2008, talked to successful businessmen and women about their histories and philosophies. Many of these talksended up providing some sound advice for would-be entrepreneurs. One show in particular had Robert…

14 BIG ONLINE MARKETING IDEAS FOR BUSINESSES ON A SMALL BUDGET

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       14 ways to maximise the exposure of a small business to new clients without having to spend thousands on extensive marketing campaigns and expensive advertising.             Most businesses are on a tight budget, especially when it comes to marketing. Many companies are finding that they don’t have a lot…

4 Free Internet Marketing Tools You Should Already Be Using

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Software tools that help marketers pop up every single year, and now at a far more rapid pace than ever before. Luckily more and more of these tools are taking on a freemium approach, meaning that marketers have access to better tools without spending much (or anything at all!). Let’s take a look at some…

Top Google Executive Says Link Building May Actually Harm Your Rankings

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When Google launched its’ Penguin and Panda updates to its search engine algorithm, it became pretty obvious that the gig was up when it came to using backlinks to improve an individual web page’s site ranking. For years, black hat IMers had been packing their pages with inorganic backlines because – up until the updates,…