Do you have a landing page that is under-performing or not converting at all? If so, consider the fact that many landing pages out there follow three extremely flawed approaches for content creation. If your landing page falls into one of these three categories, it’s likely that any promotions, ads or other monetary boosters you…
The standard call to action has become far too recognizable for the Internet savvy masses who know a hard sell when they see one. They know when they click “Sing Up Here” that they are likely going to receive spam. They know that when they click “Buy Now” they are going to have to spend…
So now that the ice bucket challenge craze has died down, and we’ve had a few minutes to not be frightened by every video we see of our friends and family pouring water on their heads lest they say our names, it’s time to analyze the social phenomenon. As any successful internet marketer can tell…
A good marketing campaign is much like a luxury car, it’s going to get you to where you’re going without too many hiccups, but you’re still going to want to have it serviced along the way to make sure it’s in optimal running condition. The smallest problem in a marketing campaign (or car) can snowball…
Conversion rates are all-important to marketers. The more we know about our products and how our audience perceives them, the better we can market these goods and services to increase conversion rates. Unfortunately, many marketers overlook one of the most important adjustable aspects of their products, the unique selling propositions (USPs). What are Unique…
As you probably heard by now, the Federal Communications Commission recently approved new rules based on the principles of “net neutrality” that essentially finally put some sort of regulations over Internet usage. Some are calling it the “Equal Opportunity Act” for Internet speeds and access to websites. But is this ultimately good or bad for…
BuzzSumo recently released a report on the top 10,000 most-shared and viral articles on the Internet. While some of the results were obvious (e.g. having a picture increases your virality), some results are worth taking note of. For instance, did you know that long content with more in-depth research gets more social and email shares…
3 in 10 of the 3.4568% of all top-20 ranked Final Five finishers have all…hello? Okay, just checking to see if you’re still awake. Data has a way of putting people to sleep, not literally, but more of a “mental check out.” Data can be mind-numbing, even if the story that the numbers are telling…
When it comes to internet marketing, most businesses have made the effort to try and have a presence on at least one of the popular Social Media sites: Facebook; Twitter; Pinterest; YouTube. These sites are viewed as the ‘fun’ cousins of the Social Media world, the site everyone seems to want to play with. But…
Winning a new customer is far more expensive than selling more to your existing clients. Knowing who your best customers are can help you improve customer satisfaction and also help you sell more to those existing customers. Gaining new clientele is one of the most difficult aspects of running a business, so it is important…
