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Tuning Up Your Marketing Strategies for More Effective Returns

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A good marketing campaign is much like a luxury car, it’s going to get you to where you’re going without too many hiccups, but you’re still going to want to have it serviced along the way to make sure it’s in optimal running condition. The smallest problem in a marketing campaign (or car) can snowball…

Are You Testing your Unique Selling Propositions Enough?

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Conversion rates are all-important to marketers. The more we know about our products and how our audience perceives them, the better we can market these goods and services to increase conversion rates. Unfortunately, many marketers overlook one of the most important adjustable aspects of their products, the unique selling propositions (USPs).   What are Unique…

Is the Party Over Now that the FCC Passed Net Neutrality?

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As you probably heard by now, the Federal Communications Commission recently approved new rules based on the principles of “net neutrality” that essentially finally put some sort of regulations over Internet usage. Some are calling it the “Equal Opportunity Act” for Internet speeds and access to websites. But is this ultimately good or bad for…

The Art of Blogging for Viral Shares through Emotional Connections

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BuzzSumo recently released a report on the top 10,000 most-shared and viral articles on the Internet. While some of the results were obvious (e.g. having a picture increases your virality), some results are worth taking note of. For instance, did you know that long content with more in-depth research gets more social and email shares…

Why Every Business Should Be Linked In To LinkedIn

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When it comes to internet marketing, most businesses have made the effort to try and have a presence on at least one of the popular Social Media sites: Facebook; Twitter; Pinterest; YouTube. These sites are viewed as the ‘fun’ cousins of the Social Media world, the site everyone seems to want to play with. But…

Growing Your Customer Base

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Winning a new customer is far more expensive than selling more to your existing clients. Knowing who your best customers are can help you improve customer satisfaction and also help you sell more to those existing customers. Gaining new clientele is one of the most difficult aspects of running a business, so it is important…

How To Attract Customers To Your Business Who Are Ready To Buy

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Do you need more customers? Are you sick of people visiting your website or business and not buying? Well keep reading as we will show you How To Attract Customers To Your Business Who Are Ready To Buy. Much worse than having no visitors to your website or business premises is actually getting visitors, but no…

The Importance of Unique Relevant Content

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No matter what type of website you have, for Internet Marketing there are 3 words that mean more than anything else Content is King These three words should be remembered at all times and used as a reminder that on site SEO (search engine optimisation) is just as important as off site SEO for two…

On Page SEO – Keywords, Content and Site

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For your site to have a great ranking you need to consider not just the meta data, but also take into account the actual content you add to your site and the site layout in general. Keywords We have already gone over the importance of having interesting, regular content added to your site. However each…