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How to Avoid 10 of the Most Common Internet Marketing Mistakes That Could Seriously Harm Your Businesses

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Times have changed. The new frontier for marketing is no longer traditional media of print and television. More and more small businesses are now taking their business online because that is where their customers are. Although it presents some new challenges, it also has huge advantages for small local businesses because compared to traditional marketing,…

What’s New for Internet Marketing in 2015?

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So, right about now your newsfeed is probably littered with predictions for internet marketing in 2015, ringing in the New Year with “insider knowledge” in your pocket, blah, blah, baitclick. What a drastic change from each one of the past ten New Years blog trends, no? Do you want to know what is going to…

The Art of the Giveaway to Build a Targeted Email List

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So let’s open up with the assumption that you have some people on your email list and these people are in your target demographic. Let’s add to it a simple premise: the people that they know are either also in your target audience, or very similar to them. Why? Because they are friends, peers and…

Internet Marketing Overkill – It’s Not What you Think

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The internet has changed the way millions of things, places, people and brands market themselves and every now and then, it’s good to take a look at one of these new trends and see if we can make it fit universally. Take for instance, the new trend in the music industry of what I like…

5 Tips for a Successful Holiday Email Marketing Campaign

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With the holiday season right around the corner, it’s a great time to take advantage of some targeting with your email marketing campaigns. Even if you’re so lazy that you simply write “Happy Holidays!” in the signature, it would behoove you to make some effort to bring your customers into the “spending” mind frame that…

The Two Bare Essentials for Successful Landing Pages

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Someone recently asked me what a great landing page consisted of. Before I began to rattle through my list of essential checkpoints, they modified the question and said, “Answer in two words.” I thought for a split second and then responded, “Content and Images.” Okay, that was three, sue me. Still, my point remains. In…

Google’s Latest War on Guest Blogging

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  Are you guest blogging? If so, stop! Despite what everyone has told you, it’s horrible! Well, okay, now it’s horrible. In Google’s never-ending quest to drive internet marketers crazy, as it turns out the once widely touted practice of guest blogging for link building purposes is now considered taboo. In Google’s own words, guest…

8 Basic E-commerce Terms Every Online Entrepreneur Should Know

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Conceptual image of businessteam working cohesively. Interaction

E-commerce is a major part in the lives of many entrepreneurs, and almost everyone with internet access has at the very least visited an online shop once, if not purchased something from it. Thus there are a few basic terms that really everyone should know – especially existing and future online business owners. These 8…