Under this video is the transcript from the video so you can follow it if needed.
In this bonus material from the filming of last week’s episode (Googlebot: SEO Mythbusting), Martin Splitt (WebMaster Trends Analyst, Google) and his guest Suz Hinton (Cloud Developer Advocate, Microsoft) dive into the topic of “new microformats”: structured data!
16-20% of all annual Google search results are new
Google has put together a channel called SEO Mythbusting. This helps webmasters find out What Google Wants.
Martin Splitt (WebMaster Trends Analyst, Google) and his guest Suz Hinton (Cloud Developer Advocate, Microsoft) discuss the many intricacies of Googlebot such as:
It’s all about speed – no one wants to wait for a page to load – and Google has been saying for ages that they want a super fast internet.
Basically Page Speed can be simply stated as “the amount of time that it takes for a webpage to load.”
Sounds simple, but getting a page loading fast takes a lot of work.
This includes having a fast host / server, optimizing page sizes and images and ctilizing a great CDN.
Google has put together a channel called SEO Mythbusting. This helps webmasters find out what Google Wants.
Below is a video direct from Google about page speed Below this is a transcript so you can dig in either further.
In the third episode of SEO Mythbusting season 2, Martin Splitt (Developer Advocate, Google) and Eric Enge (General Manager of Digital, Perficient) discuss the most common SEO questions and myths around page speed.
MARTIN SPLITT: What do you think are
misconceptions about page speeds and especially page
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Well, Google is a powerhouse that demands attention.
“Google has 92.42% of the search engine market share worldwide. That breaks down to approximately 72% of the desktop market and 92% of the mobile search engine market share. The United States leads with the most users. 27% of Americans use Google.”
As humans, we naturally dream and think about the future, what will it be like? Where will we be? Will we get that Ferrari, and the partner we most want? Will we achieve all those dreams that we had when we were younger and planned out our future? As Entrepreneurs, as Internet Marketers, we have a plan in place, and that plan is all about getting to our future, what was your reason for starting your business? Why did you become an Internet Marketer? Was it to earn some extra money? Did you want to be your own boss? Maybe you needed something that allowed you to work your own hours rather than the nine to five rat -race.
Whatever your reason you started down this path and put together a plan for your future. If you are just starting out, you may be thinking about your immediate goals, what do you need to achieve in the short term for this to be a viable career? If you are an old hand, with many campaigns and sales behind you, then what are your goals now? How do they compare with what you wanted to achieve when you started out?
Each day is a step into the future, it brings new challenges, new products, new ways of selling. Ten years ago, who knew that nearly every person in the developed and developing countries would have what amounts to a new super computer in their pockets. Yes, you heard that right, a super computer, a modern smartphone has more computing power than all the computing power for all the Apollo space missions combined, and on all those devices is the ability to send and receive messages and browse the internet twenty -four hours a day, seven days a week. You can be marketing and selling your products even when you are asleep, to anyone, anywhere, at any moment.
That’s the future we live in right now, what new advancements might come with the following dawn who can even guess. The one thing we know is that the future is always in motion. You can make plans for where you want to be, but make sure those plans can move and evolve just like the future does. Don’t think about the financial goals you want to reach, instead think about the life goals and experiences you want to achieve, and make your business work to support them. As important as our work and careers are to us they are not the primary reason for a human to be alive.
Many of the most successful businesspeople on the planet will say the first thing you must have to be successful is a strong work ethic above all else, success comes with hard work. But here is the question to ask yourself as you plan your own tomorrow, when the dawn breaks do you want a lot of zeros in a computerised bank, or do you want a life full of experiences and happiness? Work to enrich your life, not to define it. Don’t plan for a future that is so far away that it may not even exist when you finally get there, plan and work for the experiences and joys you can have along the way too.
How Facebook Blueprint Can Help You Make Money With any FB Advertisement
Facebook has changed its advertising offerings over the years. Like many companies who make the majority of their income from advertising revenue, Facebook is always trying to find that perfect mix of marketing options that suit the individuals and businesses which want to advertise on FB, while also making a minimally negative impact on its users.
If its users were blasted with advertisements everywhere, Facebook would make a lot of money in the beginning, but then people would stop visiting that social media giant. On the other hand, if they dramatically limited the number of advertisements they allowed, marketers would go elsewhere with their ad dollars. This means Facebook is constantly changing the ways you can advertise on the world’s largest virtual meeting place.
This can cause some confusion for marketers who would like to cash in on the 2+ billion people who regularly use Facebook. Because of the constantly changing face of FB ads, it is tough for some marketers to keep up.
Facebook Blueprint is a digital learning application created to educate would-be marketers on the best practices for advertising on the FB network. Facebook purchased Instagram a few years ago, so Facebook Blueprint is also a good way for you to improve your Instagram advertising chops. Instead of just providing a marketing guide like other social media networks that have advertising capabilities, Facebook Blueprint offers a course through which you can earn your certification as an “in the know” FB ads expert. Blueprint eLearning
Blueprint eLearning is the first of the three levels of the Facebook Blueprint program. You learn what to do and what not to do to get quickly approved by FB for all your advertisements. Facebook advertisers can work very hard on marketing messages without getting them approved. This step of the Facebook ads education process keeps that from happening. This is the entry level of Facebook Blueprint access.
For a deeper understanding of the many ways you can advertise on Facebook, you can certify your education. For people who enjoy more of a school-based education process, Blueprint Certification is perfect. There are two exams which you must pass to earn certification, and when you do, you will be well-equipped to understand the current FB ad offerings. Facebook promises to update this and other levels Blueprint teaching is the ads experience changes.
Some people learn better by interacting live with a trainer or educator. This is the format offered by Blueprint Live, an in-person training program which teaches the ins and outs of advertising and marketing on Instagram and Facebook.
If you would like to learn more, Facebook Blueprint can be found by googling “Facebook Blueprint e-learning,” or by going to the following URL:
If so, you had to choose from the many options for marketing on the world’s largest social media website.
Do you want your ads showing up on news feeds? Should you set a daily or monthly budget?
What demographics should you target?
There are plenty of choices you need to make if you want to get your marketing message in front of the more than 2 billion people who regularly use Facebook.
Whether you decide to boost a post, advertise with video or keep your marketing efforts restricted to your business page, there are currently 10 different ad objectives Facebook offers.
Facebook asks you to reverse your traditional marketing mindset by thinking about your intended result first and then working backward towards the type of ad you are going to create. In early 2018, here are the 10 different objectives you can try to accomplish by advertising on Facebook (listed alphabetically).
Application Installs – Choose this option if you are trying to get prospects to download one of your businessapps. This option allows you to choose between desktop or mobile applications.
Brand Awareness – This is a good option if your goal is to introduce your business to the world, and boost the number of people who understand what it is your business does.
Conversions – If you want someone to click on a link, purchase a product, or join your email list on your website, converting someone from tire-kicker to action-taker, choose Conversions in the Facebook ad objectives menu.
Engagement – This is the option you should choose if you want to get the FB world to like, share, or comment on a post or page.
Lead generation – If you are trying to turn prospects into eventual customers, you have to fill your sales funnel with leads.
Reach – This option exposes your marketing message to as many targeted prospects as possible.
Product catalog sales – This is a relatively new option, which allows you to build and display a catalog of your products and services.
Store visits – If you run a brick-and-mortar business, getting people in your front door is crucial to your success. This is the Facebookadvertising option that allows you to do that.
Traffic – For a virtual business, traffic is everything. Choose this ad objective when you want to direct traffic to a specific webpage.
Video views – This objective is self-explanatory. It helps boost the number of views your video receives.
As the initial step for advertising on Facebook, you must choose from one of the 10 options just listed. These options are updated from time to time, and can always be accessed from the Facebook Ads Manager.
Once you decide on the business objective or goal you are trying to achieve, you are then taken through a simple to follow, step-by-step process that allows you to create your ad, set your budget, and start advertising.
If you are on Facebook, you are certainly not alone. More than 2 billion Facebook users log in on a monthly basis. That means nearly 30% of the world’s population is frequently checking in on FB. No doubt in the past, while you were sharing funny-cat, crazy-baby, or “look what I am eating” pictures and videos on Facebook, you ran into a few advertisements.
Advertising is the way Facebook makes money. The world’s largest virtual social network does not charge for membership. It is free to join Facebook and engage with its many billions of members. You can create or join Facebook Groups, post whatever is on your mind as long as it is not inflammatory or hateful, and find others that enjoy the same interests. Because all of those socializing options are free, Facebook has to make money somehow, and it is through its advertising platform.
If you would like to take your marketing shot at the global Facebook audience, the quickest way to do so is to Boost a Post.
There is a 4-step process you need to follow for any ad campaign, and each of those 4 steps involves multiple choices and selections. This ends up creating thousands upon thousands of Facebookadvertising permutations. If you would like to get started quickly by sharing your marketing message on Facebook while you learn the intricacies of the Facebook Ads Manager, boosting a post is the way to go.
How to Boost a Post
Consider this the “bare-bones” option for advertising on Facebook. It is such a quick and simple process, you may want to keep an eye on your budget when you begin boosting posts. In just a couple of minutes, a person entirely unfamiliar with Facebookadvertising can select a post, attach a budget, and market on FB with only a few clicks.
Perhaps you are launching an event at your brick-and-mortar business. You have slashed prices, you are launching a new product line, your business is just entering its most important season, and you want to start that season with a bang. Consider promoting your event by boosting a post. This simple Facebookadvertising process can also be used if you are trying to build an email list, develop leads for your business, or increase the number of likes or shares your business page receives.
The first thing you want to do is a locate a post you want to promote, or create a new post. If you are choosing from previous posts, find one that has driven a lot of engagement. Once you have a post you want to promote, look right below the post. You will see a blue button which says Boost Post.
Click on that button and you will be taken to options for setting up your ad. A new option added in late 2017 allows you to choose an objective. Click the blue highlighted Change option to see all available objectives. This allows you to use your promoted post to reach a very specific business goal. You can then add a call to action that links to FB Messenger or your website, and you can select the age range, location, and gender of your audience.
The final step is to choose a budget.
When you select a budget, you will instantly see an approximation of how many people you will reach with that budget, according to the age, location, and gender filters you have set. Click the Boost button to begin your ad. One really neat feature with the post-boosting option is to save previous audiences for use later. Once you go through the process a few times, you can find yourself promoting posts in under a minute, with this quickest and probably simplest of all the Facebookadvertising options.