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Copywriting Toolbox: The ‘Foot in the Door’ Technique

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Most marketers are serious do-it-yourselfers. They’re learning constantly about all kinds of different facets of marketing and trying to put what they learn into practice all with just one pair of hands. Most internet marketing guides will tell you to begin outsourcing and managing as early as possible, to help grow your business at the…

What is On Page SEO?

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Do you want more web traffic? Are you failing to reach your ideal online customer base? If you think that your online success could do with a boost, then you may want to start by improving your SEO. SEO or Search Engine Optimisation is first and foremost about making your website easy to find. By…

Selecting your dropshipping niche

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The top dropshipping niches

One of the most common questions I get asked is “”What is the best drop-shipping niche?” The first thing you must consider is how long you’re wanting to run the store for. If you are planning to create a long-term successful business, then it is important that you are at least interested in what you…

The Two Bare Essentials for Successful Landing Pages

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Someone recently asked me what a great landing page consisted of. Before I began to rattle through my list of essential checkpoints, they modified the question and said, “Answer in two words.” I thought for a split second and then responded, “Content and Images.” Okay, that was three, sue me. Still, my point remains. In…

Health Habits For Entrepreneurs

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Being an entrepreneur is a multi-faceted endeavor, in addition to needing to be willing to work hard, you’ve got to be preparing your mind and body to do that work well ahead of time. Here are a few habits besides “wake up earlier” and “eat healthy” that you can put to practical use. Don’t Go…

Running Out of Things to Blog About? 3 Tips to Get You Back on Track

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In this content heavy market, blogs and reviews likely drive a large chunk of traffic to your site and sales from it. Unfortunately, this also means writing (or outsourcing) a steady stream of blogs for your website, which means you are working with limited resources. If you’re paying for your blogs, then unless they are…

The 10 Ways Marketing Will Change In 2016: Part 2

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In part one of this series, we took a look at the first five predictions for changes to marketing trends in 2016. Many of our first half of the list focused on changes in tone of voice and public perception approach, let’s check out some other angles in the next five: 6) Managing your entire…

Is the Party Over Now that the FCC Passed Net Neutrality?

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As you probably heard by now, the Federal Communications Commission recently approved new rules based on the principles of “net neutrality” that essentially finally put some sort of regulations over Internet usage. Some are calling it the “Equal Opportunity Act” for Internet speeds and access to websites. But is this ultimately good or bad for…

Top 5 Reasons to Use YouTube for Your Business

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For years, YouTube has led the ranks as the most popular social media site for videos. Yet, even with over 800 million regular users, the number of viewers is expected to grow. While many people started out going to YouTube for its music videos, pranks, and other entertainment videos, the site has gone on to…