Why Every Business Should Be Linked In To LinkedIn

When it comes to internet marketing, most businesses have made the effort to try and have a presence on at least one of the popular Social Media sites: Facebook; Twitter; Pinterest; YouTube.

These sites are viewed as the ‘fun’ cousins of the Social Media world, the site everyone seems to want to play with. But are they the only networking opportunities worth using for businesses?

LinkedIn is a very well known but hugely under-rated and under-used avenue of opportunity. Most people view LinkedIn as the ‘stuffed shirt’ of networking, and it’s true that if you go to LinkedIn, you won’t find a video of someone falling down or a cute picture of a cat hanging on a washing line. But that isn’t necessarily a bad thing.

Each networking site attracts a different set of potential clients. and LinkedIn is no different. In fact you could even find yourself networking and promoting yourself to more important people to your business than you ever thought possible.

If you still need convincing of the power of LinkedIn, then take a few minutes to look through these reasons why your business should be on LinkedIn too:

 

LinkedInBusiness not Pleasure

Google any business or business person, and one of the first page entries in the search results will almost certainly be their LinkedIn profile (if they have one). These profile pages contain everything you want to know about the person or company, their products and services, and more.

So when creating your business profile on LinkedIn, it is vital to fill out and use every tool LinkedIn offers, including the customized ‘Products and Business’ section. This is a superb opportunity to create a stunningly professional yet informative section that can complement your website. In here, you can market your business and products with images, videos, detailed product descriptions, links to products on your website and more. What LinkedIn is really offering you is a virtual, digital brochure with tens of thousands of potential clients waiting to connect with you.

What alternative does a potential customer have if you don’t give them the information they are looking for yourself? Their only option is to go and look for the opinions of others in random blog entries and consumer forums, and you have no control over what is being said there, good or bad.

 

Engaging Conversations

An essential element of any network is not simply to attract people to your profile, but to engage with and retain your audience for the long term. But while contact between users on sites such as Facebook and Twitter revolves around relaxed social interaction, LinkedIn is a business-orientated network. So if you can’t post pictures of cute animals in amusing situations, how can you keep interest in your brand going?

a) Daily Status Update
LinkedIn has many useful features, but none are so easy to use as the ‘Status Update’. These status updates appear in the feeds of those who are following your business page AND in the feeds of other LinkedIn members who are networked to your followers. So by posting an update on a daily basis, you are expanding both the exposure of your brand to more potential customers and giving more people the opportunity to network with your business.

b) Use A Poll
Polls are a simple yet versatile way of gathering useful information from your followers while still keeping them engaged. You can find out all sorts of relevant information about your potential customers; what they would like to discuss in the group; information about the group members themselves. Or you can use them just as a way of starting the conversation.

c) Useful Feedback
As LinkedIn members are business people themselves, use the opportunity to gather useful and significant feedback. Asking questions which relate directly to your brand can get you some incredibly valuable insights into both how your brand is seen and in learning more about what your potential customers need and want from your products and services.

d) Raise Your Profile – Sponsor An Event
Event sponsorship offers the opportunity to meet your online contacts in person. Within LinkedIn, members of a network can see every single upcoming event other members of the same network are involved in.

You may think your events look so interesting that everyone will want to come to them. But you can’t rely on people falling over your event on LinkedIn and being curious enough to come along, because it doesn’t happen that often. You have to make it happen – so make sure to send out individual invites to the members of your network in plenty of time and then follow it up with a reminder shortly before the event is due to happen.

Don’t just sponsor marketing events either. Getting involved with a charity fundraiser shows others that your business is a caring organisation, concerned about others and not just interested in profit and sales. After the event, publish and send an update with the results of the evening, pictures of people having a good time and a few testimonials if possible.

 

Don’t Go It Alone – Join A Group

When first joining any network, it’s only natural to start to connect with the people that you know. But in business, you constantly need to be looking for opportunities to increase the number of people you can showcase your business to. LinkedIn is perfect for that.

As you accept invites from other LinkedIn members, your networking potential and business profile grows. You don’t have to be shy in extending invitations to other members to connect with you either, especially if you think they will complement your own services.

Remember, it’s not just one connection you are making. Connecting with other LinkedIn members also joins you to their network of
contacts, growing both your own associated network of contacts and the amount of potential traffic to your LinkedIn business page.

Groups are a great way to find and join like minded business people. Look to join various groups associated with aspects of your own business.

Once you have the confidence, you can take it further and create your own groups around different aspects of your business or industry.

Not only will you be increasing the number of business contacts you have, but you will be actively taking and spreading the knowledge and awareness of your brand throughout the LinkedIn business network.

Companies themselves can’t join a LinkedIn group but individuals can. You could, as the business owner, join yourself, but how much more impressive would it be to your fellow LinkedIn members if some of your employees actively represented your brand within the LinkedIn group discussions and enthusiastically engages others on behalf of your brand?

 

The Power of Recommendations

To a potential customer, nothing gives more confidence than to hear someone do more than just praise a product, but to give it an outright recommendation. It says more than ‘I am happy with it’; it says to someone, ‘You need to use this too. It is so fantastic I had to tell you about it’.

The ‘Recommendation’ is a unique feature which separates LinkedIn from other Social networking sites. On LinkedIn, these recommendations, made by both clients and colleagues, allow others to give your business and professionalism a glowing report.

At the same time, you can forge new networking connections and opportunities, recommending the services and products of other members of the LinkedIn network AND using those recommendations to build up your own brand loyalty.

How? By using the Recommendation yourself to generate a good positive connection with other LinkedIn members.

When looking to recommend someone else’s product or service, don’t just choose someone who seems to be impressive and then add a standard vague ‘this product is good’ comment. Customers won’t be impressed, and it will simply look like one business doing another business a favour.

You want your recommendations to have merit and value to your customer. You want them to be able to trust what you are telling them, and for it to build confidence in you and your brand, so they will turn to your expertise when they need a service or product, so choose your recommendations wisely. Find services and products potential customers will find useful.

The other positive result of saying good, encouraging and generally positive things about the products and services of other LinkedIn businesses is they are far more likely to say something similar about yours.

 

Get Found!

You want your LinkedIn profile to increase your visibility on the internet and contribute to your rankings in the search engine results. By adjusting some of your profile wording, you can improve the Search Engine Optimisation of your LinkedIn site.

Inside the ‘Websites’ section, adding keywords to the title descriptions found in the ‘Other’ section will increase your page’s visibility on the internet searches.

When starting to complete your LinkedIn profile, keep key industry keywords and buzz terms in mind.

Try to subtly add a few key search terms your customers may use when looking for your services, but don’t stuff your profile with them as search engines like Google and Bing can penalize your site if there is an overload of keywords.

Don’t overlook your URLs. When you join and create your LinkedIn profile and pages, LinkedIn automatically creates the URLs with random numbers not a name, but these links are customisable. Change it to something the search engines can pick up on – your name, job title or location. By being creative, you may even be able to get keywords in.

 

Statistical Analysis

Studying statistical data may not be everybody’s favourite task, but it gives an impression of how effective your LinkedIn profile is, and within LinkedIn you can get detailed facts and figures on who is visiting your page, how often (or, more worryingly, not) they come, how many times someone clicks through the ‘Product and Services’ tab, which members are following your page, and a whole wealth of other stats broken down into very useful information.

But there are even more targeted marketing opportunities available to businesses on LinkedIn.

The Admin of a business page can set up customized Product and Services pages.

This means when a visitor comes through to your page, the information shown to them will be tailored to them depending on things like: How local they are to your business; what business they are in; what position they hold in their company.

Being able to modify information in this way enables you to give other LinkedIn members more relevant business information about you.

 

Network Your Network

Maximising your brand exposure is an fundamental key in getting new followers, so the easier you can make it to follow you the better. LinkedIn has 2 easy ways to do this:

‘Follow Company’ Button
By putting this button on your site, it lets followers connect quickly, and they can then track your LinkedIn activity easily and conveniently from within their own LinkedIn profile. Once your followers have grown to a decent number, add the number of your followers onto this button.

‘Share’ Button
By adding this button to the articles and content in your LinkedIn pages, you show your page visitors that they can share articles from your site with their own followers.

By making your articles informative and useful to others, you encourage others to take your business knowledge and expertise to a much wider audience of potential customers.

 

Market To A Captive Audience

With a rapidly growing membership, with hundreds of millions of business professionals worldwide, it would be a criminal oversight not to consider marketing your business to such a captive audience inside LinkedIn.

Not only does LinkedIn offer its business users ad campaigns with a massive audience, the ads themselves are immensely flexible and customisable.

Available as Pay Per Click or Pay Per Impression, the ads can be tailored to an exact audience based on a specific customer demographic like the size of the company, the business area, and occupation, to name just a few factors.

These ads can also be shown on specific pages. So you could target profile pages, company and group pages, member’s inbox or message pages, and more.

This type of targeted approach helps in getting the relevant information to the right sector of your audience – your potential clients.

There is also a choice of Ad Type:

Display Ad – An ad that can be placed on the page in a range of shapes and sizes, rather like a classified newspaper ad.

Content Ad – An ad that lets you stream several types of contend in one organized packet – like video, Twitter, Status updates, etc.

Text Link Ad – A static html link to a specific page or place

Social Ad – Social ads are a highly targeted, highly efficient way to sign up fellow LinkedIn members and to encourage them to share messages and recommend products.

They encourage a particular course of action like the ‘Follow’, ‘Recommend’ or ‘Join Group’ ads.

 

Upgrade and Expand With Advanced Apps

Once you have a good work-ing knowledge of LinkedIn, it’s time to take your LinkedIn page to the next level with some of the many advanced applications that allow you to give your LinkedIn pages greater appeal and marketing power.

Here are just a few of the great Advanced apps available to use with LinkedIn:

SLIDESHARE
Rather than having a simple static photogallery of products or business statistics, you can really impress visitors with a professional and visually interesting slideshow presentation.

MY TRAVEL
This app lets you share all your future travel plans and trips with your network, so they can see not only where you are now but where you are going to be and when.

This gives people a great opportunity to arrange to meet up for different business events and functions.

BOX.NET
If you have something you’d like to share with your followers, why not make it downloadable? Box.net lets you share every-thing from photographs to portfolios, charts and presentations.

BLOG LINK
Linking your blog up to your LinkedIn page is so easy with Blog Link.

If you use WordPress, there are many specialist WordPress app or plug-ins that can do it for you simply and easily.

HUDDLE WORKSPACES
Collaborations can be notoriously tricky things.

Huddle Workspaces is designed to smooth out this rocky road. It lets you give different groups their own workspace, which means you can provide private remote access to documents that only they will see and have access to in their workspace.

TWEET
We couldn’t possibly forget the social network that many businesses use daily!

Tweets lets you access and use your Twitter account from inside LinkedIn.

Do you feel inspired to explore the world of LinkedIn?

Or have you previously registered but didn’t know about many of the features that we mentioned or have not had much success with it? If so, please contact us.

So many businesses have either not used LinkedIn to its full potential or they don’t understand.

As a result they are missing out on a lot of potential business and useful connections.

Product Quick Editing

Product Quick Editing

Video Instructions

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Product Quick Editing

You can quickly edit a few of your products main details in the Products Dashboard

You can do this by click on one of the products fields and editing it directly inline

The field wil lthen let you enter in a string of text / numbers

The fields you can do this for are:

PRODUCT NAME

MODEL

PRICE – Numbers Only

QUANTITY  – Numbers Only

STATUS – Enabled / Disabled

Once you have completed editing the products on the page you need to click the ‘Update Selected’ Button which saves your changes

4 Smart Approaches to Facebook Video Ads

4 Smart Approaches to Facebook Video Ads

If you are a regular Facebook user, you’ve come across some video ads, so you understand that Facebook ads are very effective, and if you are interested in creating one for yourself, there are a number of ways to do it, but what is most important is doing it right. The four most common types of video ads used on Facebook are explained below.

Showcase a piece of content

Creating Facebook video ads that show a piece of content means showing the customer a single solution to a problem they are facing. This involves offering your target audience your solution (your product or service) that they can use right away at that particular moment. By using video ads this way, you can build trust with the potential customer, letting them know you have just what they need/.

Customer Testimonial

This kind of video is high converting because it shows proof that your product or service has been used by someone, (or people) and they attest to your claims. You do not have to say a lot in this type of ad video. You do the introduction and then let the customer do the rest of the talking. Just make sure that at the end of the video, you inform the audience how to get in touch with you or purchase your services if they are convinced to move forward.

Product Demonstration

This kind of video ad works best with physical products and software. All you have to do is demonstrate the use of your product, showing how easy it is to use and how well it delivers on your claims. With this approach, the audience does not need any further convincing. Right in front of them is the proof that your product works as you profess. Add a call-to-action to let them know where they can purchase your product and watch the sales roll in.

Behind-the-scenes video

This is especially effective in telling the story behind your brand. You can use this type of video to show how you create your products or basically how you put the finished product together. You can use this to show the audience the quality production processes you put into making your good. All there is to tell about your business can be said in a behind-the-scenes approach to Facebook video ads. This builds trust in your products and your brand, which encourages the audience to buy.

SEO Doesn’t Look Like It Did Last Year

A perfect search engine optimization strategy has been the stuff of dreams since, well, the beginning of search engines. Since that time, SEO has gone over so many facelifts and iterations that seemed to completely reinvent what it meant to maintain “best practices” when it came to search engines. As recently as a couple years ago, “link building” was hailed as SEO king, and link building networks found themselves in high demand.

Too often, the trend of providing SEO work became about ‘tricking’ the search engines, particularly Google. Funny, since what search engine companies have always wanted hasn’t really changed in two decades: Google and its competitors simply want to provide the best, most relevant search experience for their users. This is what keeps searchers coming back for more. Over time, they’ve perfected their search algorithms to better achieve this goal by excluding results which try to game the system.

Professional SEO outfits know this, and have for some time. More and more, working in SEO means becoming proficient in a larger number of tasks than ever before in order to guarantee Google’s good graces.

First of all, if you want to be working in SEO in 2015, you’d better know how to write and prepare some great content. More and more now, SEO positions look for someone who can create the actual content that will help to populate, update, and keep their web properties valuable. This means that being able to write blog posts, scripts videos, create images in Photoshop, and more should be in your CV’s skill list. Let’s face it, SEO now is an aggregate of other tasks and companies aren’t looking to pay four different salaries to have them accomplished when one ambitious employee with a bit of know-how can make it happen.

You also need to be a strong team leader. This is truer if you’re working in a brick and mortar company than if you’re doing SEO for your own blog, but it’s still relevant to enterprises of any size. A large part of an SEO expert’s job is educating others. Because content creation, social engagement, and more all tie into SEO these days, it’s important than anyone and everyone on a team have a basic working knowledge of what SEO is and how you seek to achieve it. In a sense, your job is to help instill SEO into workplace culture so that employees are keeping search engine impact in mind when they work on their own projects. Even if you’re a solo marketer working from home, instilling SEO smarts in any freelancers you hire or business partners you might be taking on can be invaluable.

In the old days it seemed to be that everyone was preaching the “building” of links, when what they should have been on about was the “attraction” of them. Now, more people are catching on, and so should you. Create content that is so good it has to be shared, and make good use of social channels. Your goal should be to attract links from other people who want to repost and talk about your content – what was once limited to syndication is now expanded into the entire arena of social media.

And finally, always keep your eyes peeled for the next trend – the most successful SEO’ers don’t chase waves after they crest, they ride them as they form.

How Important Is The Frequency Of Updates On A Blog?

How Important Is The Frequency Of Updates On A Blog?

There is a prevailing impression that blogs need numerous updates for SEO purposes. With this in mind, a webmaster from Colorado wants to know the extent to which frequency affects the PageRank of dynamic sites. He also wants to learn more about the relative importance of content compared to frequency.

Frequent updates are certainly welcome according to Matt Cutts. Readers, in particular, will appreciate seeing new content become available on a regular basis. It might encourage them to visit several times a day. If a blog does not post updates for a long time, then people may visit less until they forget about the site altogether. Those who are aiming for a large number of page views should certainly strive for consistency.

Yet one must be careful not to sacrifice quality for quantity. In terms of PageRank, it would be more beneficial for a site to post a few meaningful articles as opposed to many uninspired posts. Posting for the sake of meeting a quota is not advisable. Google does its best to reward sites that offer fresh and original insights. Each update should be carefully considered.