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5 Key Factors That Make Good Webcopy Great

Published in Our Blog

  The start of the month in internet marketing land should be called copytime. Every website out there is looking for brand new copy, from blogs to social media posts to web copy. Of these three important types of copy, only one is going to represent your website day in and day out. While none…

Internet Marketing Overkill – It’s Not What you Think

Published in Our Blog

The internet has changed the way millions of things, places, people and brands market themselves and every now and then, it’s good to take a look at one of these new trends and see if we can make it fit universally. Take for instance, the new trend in the music industry of what I like…

How to Avoid 10 of the Most Common Internet Marketing Mistakes That Could Seriously Harm Your Businesses

Published in Our Blog

Times have changed. The new frontier for marketing is no longer traditional media of print and television. More and more small businesses are now taking their business online because that is where their customers are. Although it presents some new challenges, it also has huge advantages for small local businesses because compared to traditional marketing,…

Best tools for Making Amazing Facebook Video Ads

Published in Our Blog

Images can easily get lost in the plethora of posts on Facebook, and videos have a higher chance of standing out and catching the attention of Facebook users. Out of all digital ad formats, videos have the highest click-through-rate (CTR) of 1.84 percent. You can tell a story in a video and provide more information…

Is a crawl-delay rule ignored by Googlebot?

Published in Google Tips

Is the crawl delay rule ignored by Googlebot? I am getting a warning message in Search Console. — asks Amit from Noida, India. [MUSIC PLAYING] JOHN MUELLER: Today’s question comes from Noida in India. Amit asks, is the crawl-delay rule ignored by Googlebot? I’m getting a warning message in Search Console. Search Console has a…

Welcome to SEO Snippets

Published in Google Tips

  JOHN MUELLER: Hi, I’m a Webmaster Trends Analyst at Google in Zurich, Switzerland. Our team works together with lots of people here that are passionate about Search. In this series of short videos, the team and I will be answering your webmaster and SEO questions. If you ever wanted to know more about 404…

Why You Should Freelance, Even When You Have A Job

Published in Our Blog

It’s the age old entrepreneur’s dilemma: “I have a job, but I also want to be my own boss/found a company/pursue my passion. Of course, I also don’t know that I can give up the security of a full time job in order to pursue my dreams, what do I do?” This question is posted…

Choose the Right Social Media Platform with This Simple Question

Published in Our Blog

I’ve said it before and I’ll say it again: when it comes to social media, you shouldn’t have a problem putting all of your eggs in one basket if you don’t have the time or budget for an extensive social media campaign. There’s nothing worse (in terms of social promotions and brand imaging) than putting…

Growing Your Customer Base

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Winning a new customer is far more expensive than selling more to your existing clients. Knowing who your best customers are can help you improve customer satisfaction and also help you sell more to those existing customers. Gaining new clientele is one of the most difficult aspects of running a business, so it is important…