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The Power of Pain

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Let’s talk about human nature for a second. If I were to offer you a succulent, moist, still warm-from-the-oven piece of triple chocolate cake… …while simultaneously slamming my heel into your toes… …which one would you notice? Which one would you react to? And which one would you still be thinking about tomorrow? People will…

Big Fish, Small Pond

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Your target market must be small enough that the resources you’re able to commit will have a big impact. Imagine carrying the heaviest rock you can hold and dropping it into a small pond. The splash would be huge, loud and noticed by anyone around, and the ripples would cover the entire surface. Now imagine…

The Secret Copywriters NEVER Tell You

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The Secret Copywriters NEVER Tell You It’s all about fancy copywriting and Jedi mind tricks to make the sale with your copy, right? After all, that’s what most copywriters will tell you. However, at least half the battle is won via selection of your audience, rather than how good your message, your copy or your…

Are Facebook Video Ads a Smart Use of a Small Businesses Marketing Budget?

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The marketing budget is a sensitive area to discuss when it comes to small businesses, as in an ideal world people would flock to your site, and you could save your precious money. But, unfortunately, we don’t live in a perfect world, and marketing is a huge component to achieving success with your company. However,…

3 Ways to Target New Customers with Facebook Video Ads

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3 Ways to Target New Customers with Facebook Video Ads Facebook is a platform that is home to over a billion people across the world. Now, if you capitalize on that audience correctly, you can generate tons of leads or even direct sales. So, you’re probably wondering how you can tap into Facebook’s huge number…

Why Every Business Should Be Linked In To LinkedIn

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When it comes to internet marketing, most businesses have made the effort to try and have a presence on at least one of the popular Social Media sites: Facebook; Twitter; Pinterest; YouTube. These sites are viewed as the ‘fun’ cousins of the Social Media world, the site everyone seems to want to play with. But…

Product Quick Editing

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Video Instructions The Camtasia Studio video content presented here requires a more recent version of the Adobe Flash Player. If you are using a browser with JavaScript disabled please enable it now. Otherwise, please update your version of the free Flash Player by downloading here. Product Quick Editing You can quickly edit a few of…

4 Smart Approaches to Facebook Video Ads

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If you are a regular Facebook user, you’ve come across some video ads, so you understand that Facebook ads are very effective, and if you are interested in creating one for yourself, there are a number of ways to do it, but what is most important is doing it right. The four most common types…

SEO Doesn’t Look Like It Did Last Year

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A perfect search engine optimization strategy has been the stuff of dreams since, well, the beginning of search engines. Since that time, SEO has gone over so many facelifts and iterations that seemed to completely reinvent what it meant to maintain “best practices” when it came to search engines. As recently as a couple years…

How Important Is The Frequency Of Updates On A Blog?

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There is a prevailing impression that blogs need numerous updates for SEO purposes. With this in mind, a webmaster from Colorado wants to know the extent to which frequency affects the PageRank of dynamic sites. He also wants to learn more about the relative importance of content compared to frequency. Frequent updates are certainly welcome…