Mobile marketing is THE way of getting your business noticed and known. Explore the various mobile avenues businesses can use to contact new customers in this report. It is time for your business to jump in and unleash a hidden traffic source of over a billion eager buyers that very few of your competitors know about…yet! 


     Mobile marketing has become the hottest new way for businesses to spread their message to customers. It is not really a surprise as Smartphone and tablet sales have been increasing year on year. As a result the trend of surfing the internet using mobile devices rather than PC’s is growing each year. Merrill Lynch has estimated that by the end of 2013, mobile devices will surpass PC’s as the most common device to access the Internet. Searches on mobile devices have grown 5 times in the past two years with over 50% of all LOCAL searches being done on a mobile device.


     This opens up a great opportunity for local businesses like yours who want to directly reach potential new customers. Consumers that own and use Smartphone’s make searches for local businesses nearly twice as much as general mobile phone users (61% vs. 32%). This is great news for all local businesses that can rank high on searches, as their new customers are ready to buy there and then.


     Once a customer gets to your site they expect to see a mobile friendly website that is easy to navigate giving them a positive experience that will encourage them to buy from you.


Here is what they are likely do once they get to your site:


     • Get directions and opening times (74%)
     • Contact your store (64%)
     • Find product information (61%)
     • Make a purchase or order a service (50%)


     That figure of 50% making a purchase is phenomenal. You have a 50% chance to make a sale for every visitor who views your website on a mobile device. Perhaps now you can see why it is vital for your business to have a mobile friendly website to entice these new visitors to buy from you or use your services.


How to Plan Your Mobile Marketing Campaign


     Just like any other advertising campaign, your mobile marketing must be carefully planned so that you can achieve the best possible results.


     Here are some steps you should follow if you want to run your own successful mobile advertising campaign:


     The first thing you need to do is decide what you want to achieve. The main objective of mobile marketing is to find leads and convert them into paying customers. However you might also want to redirect your visitors to your bricks and mortar store or office.


     You need to understand your audience. It is important to remember that you have to actively engage users for your mobile marketing to be effective. To do this you need to do your homework and understand the audience you are aiming for so that you can effectively tailor your marketing and information to reach them.


     Don’t be afraid to be innovative and try something new. Mobile marketing is still relatively new making it the perfect medium for exploration and creativity. Even if the campaign fails, there will be lots of lessons that you can learn from it that will help make your next campaigns much more successful.


Cost Effective and Powerful


     Because they don’t fully understand mobile marketing, a number of small businesses we speak to feel mobile marketing is too expensive or too complicated. So they back away from it, decide not to investigate further.


     If that is how you feel, this article will definitely reassure you and help allay any fears or hesitations about mobile marketing. It will show you how any small business can set up an easy, yet effective, mobile marketing campaign on a budget.


     Here is a selection of the most cost effective marketing strategies which are easy to set up and very powerful, resulting in more sales for your business:


SMS Marketing


     SMS marketing is simply marketing using a mobile phone. SMS stands for ‘Short Message Server’, otherwise known as text messaging. The beauty of SMS marketing is the fact every mobile device has SMS capability. Virtually everybody can send and receive a text message now. That means no matter what business you are in, SMS is a viable marketing option.


     SMS marketing is one of the most affordable mobile ad campaigns, because the cost of sending a text are so much cheaper these days. To get the most out of an SMS campaign, don’t send too many messages out too often as this will only serve to annoy your potential customersYou need to think very carefully about the message or offer that you are going to send. Try and put yourself in their shoes. Ask yourself: Is the message I am sending out really something that I would want to receive? If it is, then be sure to always include a ‘call to action’ in the text.  


     For example you might tell them if they present the text when they come to your store to make a purchase, they will get a discount, or you could direct them to visit your website to enter a competition using a particular codeword that is included in the text. There is no limit to the options of promotions and offers you can use. You just need to remember to include your business name and contact details in each SMS so they know who the text is from.


QR Codes


    Although you might not be familiar with the name, you will definitely have seen QR codes before. If you hadn’t noticed them, now that they have been pointed out to you, you will see them everywhere. QR, stand for Quick Response and they are just simple two dimensional codes very similar to retail barcodes that have been used for years. You usually see these codes on printed advertisements in magazines, newspapers, flyers and even on TV. People scan them with their Smartphone’s to view the contentThey are a fantastic opportunity for any local businesses looking to do something different with their marketing, particularly if they are on a budget. They cut down the costs on paying for huge advertisements in the local newspapers and magazines. 


     For example, if you are in Real Estate, you could put your QR codes on For Sale signs, flyers and in the local newspaper ads. Then, when people view these codes with a QR reader app on their Smartphones, they will be taken directly to a video or full page website, where they will be given a full tour of the property. Before QR codes came along you would have paid a fortune for a half or even a full page ad to make sure to get in all of the information you wanted. Not anymore! All that information can now be accessed just by scanning one tiny QR box. Now you understand how to use QR codes, you will no doubt come up with many more ideas relevant to your business


Mobile Phone Applications


     Mobile phone applications provide businesses with a great way to strengthen the bond between you and your customerVirtually every major business has their own app, but even smaller businesses are realising that, for less than the price of a one-off full page ad in their local newspaper (which would be seen for just one day), they can have a useful marketing tool that could generate a ton of brand new business.


Mobile Phone App Ads


     There are literally thousands of free apps available in Smartphone app stores. These apps are free because instead of paying for the app, the user knows the app will display ads as they are using it. They expect to see the ads and are not offended by them. As a result, this  ype of mobile marketing can be particularly effective when the ad is related to the subject of the app. So, spend a few minutes looking around apps related to your service industry and choose which app you would like to advertize on.


Location Based Mobile Advertizing (often referred to as Proximity Marketing)


     This kind of marketing is generally used with Bluetooth-enabled devices. These custom ads, created by local businesses, are displayed on mobile devices whenever the phone user is in a particular location. This kind of advertizing is very popular and welcomed by the phone user. After all, who doesn’t love to receive a bargain? They will receive a simple text message, coupon, picture message or even a short video showing what offer is currently available, and as these offers are normally time sensitive it encourages them to take action quickly.


Your Business Can Cash in on Mobile Marketing Today


     Although some of these ideas might seem too complicated or out of your budget, don’t let this put you off looking into them as you are going to be pleasantly surprised. The fact is, if your business is to survive, you need to get involved in mobile marketing as soon as possible. Your customers are actively using their Smartphones every day to find and purchase products and services like yours. They will expect your company to get involved too. If you don’t, then your competition is going to get there instead, making irresistible offers and ranking higher than you. So when the customers make a local search on their phones your competition is going to steal the business away from right under your nose. Don’t put off making your website mobile friendly. You will definitely lose more money than you save if you do!



How We Can Help


     As so many of your customers now access the internet via their mobile phones having a mobile friendly website is essential for any business.

     We are a local online marketing company. We are incredibly friendly and have a wealth of experience in online and mobile marketing. We have a number of services and packages to suit your business perfectly and give you a strong online presence which will attract thousands of extra visitors and customers to your website.

     If you don’t have the time or confidence to get started online then please give us a call or email us. You will be so glad that you did. We are not pushy but you will love our enthusiasm and will be very excited to learn what we can do for your business.


Is There Such A Thing As Building Too Many Links?

Link building is one of the most important aspects of search engine optimization. Webmasters try to do everything they can to get as many inbound links in an effort to boost Page Rank. Amid the frenzy, one wonders whether there is such a thing as building too many links. Assuming that you follow all the rules, will it ever get to a point where you might be banned due to excess?

According to Matt Cutts, webmasters should not worry about ever running into a limit. You can build as many links as you can without getting into trouble if you stick to Google’s published guidelines. The inbound links should ideally be organic in nature. Google frowns upon artificial links built through arranged exchanges or acquired by paying money.


The main driver for link building should be excellent site content. If you create compelling articles, videos, or artwork, then people will like them and feel compelled to share it with their friends. The links will come naturally through word of mouth because of merit — all for free and without much additional effort. These are all valid and will not be penalized no matter how many you receive.



Terms and Conditions


1.    In these terms of trade:
1.1    services and goods mean all the services and goods provided to you by EziBilling, and Ezi Systems Ltd and includes where applicable website design, website hosting, domain registration and advertising services.
1.2    Terms of Trade means these terms of trade.
1.3    EziSites means Ezi Systems Ltd (a company at Christchurch) and its trading names EziSites, SellerBot,, EziSites Designs, RentaSite, LeaseaSite, Paymonthlysites, MyMobileWebsite, AdvertiseOnline
1.4    EziSite Forms means the order forms and tax invoice used by EziSites.  If there is a conflict between the EziSites Forms and these Terms of Trade, the EziSites Forms prevail.
1.5    you and customer mean the customer stated on the EziSites Forms.

2.    EziSites agrees to sell and you agree to buy the services referred to in the EziSites Forms at the price and upon the terms stated in the EziSites Forms and these Terms of Trade, for which payment is to be made in accordance with the EziSites Forms and as set forth in these Terms of Trade.
2.1    Your order must be made in accordance with the EziSites Forms.
2.2    You and EziSites are bound to an order made by you when EziSites notifies you in writing of acceptance by EziSites.

3.    The price of the goods and services will be the price quoted by EziSites at the date of acceptance by EziSites of your order.  You should not assume that quoted prices will apply to variations.
3.1    Once we have accepted your order, we will not change any prices that apply to the goods and services in your order for the twelve month period commencing from the date of acceptance of your order.
3.2    EziSites may change the quoted prices for the goods and services from time to time and we do not provide any notice of those changes.
3.3    All prices are plus Goods and Services Tax and other taxes: GST & taxes are additional to the price and must be paid by the customer.

4.    Payment is due in cash on or before services are made available.
4.1    If EziSites consents in writing to credit terms on the EziSites Forms, then subject to written notification to the contrary and subject to the EziSites Forms, payment is due for goods and services before 5pm upon the 20th of the month following the invoice date.
4.2    For renewals, EziSites will invoice you either monthly, six monthly or annually for the renewal, prior to the anniversary of the commencement date of the services.
5.    Overdue accounts may be terminated or suspended at EziSites discretion. Domain names may also be lost if payment is not made promptly.
5.1    Time for payment is of the essence.  If you fail to make any payment on the due date then without prejudice to any of EziSitess other rights EziSites may:
5.1.1    suspend or cancel provision of all goods and services to the customer without notice and / or treat this agreement as repudiated by the customer; and/or
5.1.2    Revoke any licence granted to use the EziSites services.  EziSites may elect to sell to another party any domain names which were used by you as part of the services.
5.1.3    appropriate any payment made by the customer to such of the goods and services (or goods and services supplied under any other agreement with the customer) as EziSites may in EziSites’s sole discretion think fit.  EziSites may at its sole discretion apply payments made by the customer first in payment of default interest and secondly in reduction of invoiced amounts.  EziSites is entitled to recover from the customer any discount given to the customer for any services for which the customer is in default.
5.2    Events of default for the purposes of section 109 of the Personal Property Securities Act include: failure to pay amounts due, failure of the customer to comply with any other obligation owed to EziSites, or in EziSitess opinion the customer is likely to be unable to meet its obligations to EziSites, or the customer becomes insolvent or has a receiver appointed in respect of all or some of the customers assets, or makes or is likely to make an arrangement with the customers creditors or has a liquidator (provisional or otherwise) appointed or is placed under statutory management.
5.3    In the event of a default, all amounts outstanding under all of the then current contracts between the customer and EziSites will, whether or not due for payment, immediately become due and payable.
5.4    All sums due from the customer to EziSites that are not paid on the due date (without prejudice to the rights of EziSites under this agreement) will bear interest from day to day at the annual rate of 18 % charged at 1.5% per month or part thereof.  The customer must pay all amounts due without deduction or setoff.
5.5    The customer indemnifies EziSites for full solicitor/ client and other recovery costs relating to any default of the customer under this agreement.
5.6    Work will not commence on new projects until full payment has cleared. You can cancel at anytime and will be invoiced an amount that EziSites judges to be proportional to the amount of work completed on the project.
5.7    Failed payments including but not limited to bounced cheques, direct debit failures, automatic-payment reversals, credit card charge-backs incur a $50 fee.

6.    EziSites grants you a non-exclusive, non-transferable, limited use licence to use the services upon the terms set out in the EziSites Forms and these Terms of Trade.
7.    Upon payment of a renewal fee specified by EziSites at the time renewal is due, the services will be renewed for a further month.
8.    All online sites (including the website design, content and images) provided as part of the services remain the property of EziSites.
8.1    You authorise EziSites to register your selected domain name. You certify that you have the legal right to use this domain name and will be solely responsible for any legal proceedings or fees if the domain registered contains any trademarked or copyrighted term, and you indemnify EziSites accordingly.
8.2    The base code package used to display and run any website (if provided by EziSites as part of the services) remains the sole ownership of EziSites and you may only use the software to the extent granted in the EziSites Forms.
8.3    To further protect ownership by EziSites, your licence to use the goods and services is subject to you granting a security interest in favour of EziSites in the goods and services as mentioned below (see PPSR Security clauses).
9.    Your continued use of any service is on a pay as you go licence arrangement as further specified in the EziSites Forms.
10.    Although it is intended that your licence is a monthly licence, due to the fact that the internet is a rapidly evolving environment, EziSites reserves the right to permanently discontinue the services at any time, without notice, at the sole discretion of EziSites.  Subject to the EziSites Forms and subject to any material breach of this agreement by you, in the event of early termination by EziSites, you will be refunded for any unused portion of your licence fee you have pre-paid.
11.    Any images supplied by EziSites in the design of your website may be protected under International Copyright law and you must not be onsell, reuse, reproduce without the written permission of EziSites.
12.    All annual and monthly contracts auto renew unless EziSites receives a cancellation notice via email before the end of the current contract term.
13.    If a cancellation notice is received from you, EziSites reserves the right to immediately suspend all services rendered.
14.    If you are participating in any trial period offer, you must notify EziSites in writing that you wish to cancel. This must be received at least 7 days before the end of the trial period to avoid incurring new charges. If a cancellation notice is not received the service supplied will automatically revert to  monthly licence and you authorise EziSites to charge you for the Service.
15. A request for a domain name authcode, UDAI or similar incurs an admin charge of $90 per year (or part thereof if registered for longer). This fee is payable in advance.

16.    Where EziSites provides you with advertising services, EziSites does not guarantee the effectiveness of the advertising services.

17.    EziSites excludes all liability whatsoever to the customer and all others for any loss or damage arising directly or indirectly in connection with the goods and services. If any limitation of liability or provision contained in this agreement is held to be invalid for any reason and EziSites becomes liable for loss or damage that would otherwise have been excluded, it is agreed that such liability is limited to the amount of the annual licence fee for the relevant goods and services, or for monthly paying customers the amount paid by you (if any) to us in the month immediately preceding the most recent event that gave rise to your claim.
18.    In accordance with the exclusion of liability mentioned above, and to ensure clarity, EziSites excludes any warranty or representation as to the suitability of goods and services for any purpose.  The use of the goods and services are entirely at the customers own risk.  EziSites excludes any liability whatsoever for:
–     loss or corruption of data, including that resulting from delays, non-deliveries, miss-deliveries, service interruptions or hardware failure.
–    the accuracy or quality of information obtained through its services.
–    Loss of data: it is your responsibility to back up your data.
–    Breach of contract,  negligence or Tort of negligence

19.    You will not use any service provided by EziSites for any unlawful purpose.  This includes, but is not limited to: sending spam; storing or transmitting any obscene / indecent material, copyrighted material, material protected by trade secret or other statute, defamatory speech or any harmful files.
19.1    You agree to indemnify and hold harmless EziSites from any claims resulting from your use of the service that damages your service or any other partys service resulting from your illegal use.
19.2    You must comply with all relevant laws relating to your use of the goods and services.
20.    You acknowledge that the software provided as part of the services, some content and images may have been released under GNU GENERAL PUBLIC LICENSE Version 2, June 1991, and/or Creative Commons Licenses.
21.    Although resources are not always actively monitored, there is a fair-usage policy that applies to all the services.  EziSites’s unlimited hosting packages are designed to offer unlimited hosting for an average small online business, allowing you the freedom to host your website without worrying about the cost of hosting. EziSites will start checking your usage when you reach 30,000 visitors per month. At EziSitess discretion, we may charge you for additional usage beyond the 30,000 visitors level, which we will do at our standard rates and / or move your site to an alternative hosting provider.

22.    You (the customer) grants a security interest to EziSites (the secured party), and EziSites may register the security interest:
22.1    In all goods, documents of title and intangibles supplied by EziSites (the secured party) to you from time to time, together with all proceeds (including, without limitation, accounts receivable, chattel paper, negotiable instruments, investment securities and inventory), to secure payment of the purchase price; and
22.2    In all goods, documents of title and intangibles supplied by EziSites (the secured party) to the customer (you) from time to time, together with all proceeds (including, without limitation, accounts receivable, chattel paper, negotiable instruments, investment securities and inventory) to secure any sums owing to EziSites.
22.3    Words herein have the same meaning as that which is given to them in Section 16 of the Personal Property Securities Act (the PPSA).  EziSites does not have to provide a Verification Statement to the customer.  The customer agrees that nothing in sections 114(1)(a), 117(1)(c), 133 and 134 of the PPSA shall apply to these terms and conditions.  The customer agrees that its rights as debtor in sections 116, 119, 120(2), 121, 125, 126, 127, 129, 131, and 132 of the PPSA shall not apply to these terms and conditions.
22.4    The customer will immediately notify EziSites in writing of any change in the customers name or other material identifying characteristics of either the customer or the collateral subject to this security.
22.5    The customer must reimburse EziSites for all costs, expenses and other charges incurred, expended or payable by EziSites in relation for registration of a financing statement or financing change statement.
22.6    The customer agrees that if at any relevant time, the secured party does not have priority over all other secured parties in relation to any collateral, then the customer and EziSites will, for the purposes of section 109(1) of the PPSA, be deemed, in accordance with the entitlement to do so under section 107(1) of the PPSA, to have contracted out of that section but specifically on the basis that, as between them and for the purposes of this security agreement and the operation and application of the PPSA, that section 109(1) (but amended only by the deletion of the words with priority over all other secured parties) is reinstated and contracted back into.

23.    Headings are inserted for convenience and reference only and shall not affect the meaning or interpretation of this agreement.
23.1    References to any statute, regulations or other statutory instrument or by-law (legislation) shall be deemed to be references to a statute, regulations, instrument or by-law of New Zealand as from time to time amended and includes substitute provisions (whether in an amendment of existing legislation or in new legislation) that substantially correspond to those referred to.
23.2    A reference to a person or persons includes a reference to a body corporate, to a governmental agency and to an unincorporated body of persons.
23.3    References to any party to this agreement includes the successors and any permitted assigns of the party and party means them collectively.
23.4    Expressions referring to writing shall be construed as including reference to words printed, typewritten, transmitted by facsimile, recorded electronically (including an email from EziSites to the email address provided by you), or otherwise traced, copied or reproduced.
24.    EziSites reserves the right to vary the Terms and Conditions by written notice to the customer whereupon such variations will thereafter apply to subsequently supplied services.
25.    If any term of this agreement is illegal, invalid or unenforceable for any reason whatsoever including, but without limitation, legislation or other provisions having the force of law or any decision of any court or other body or authority having jurisdiction, such term will be deemed to be deleted from this agreement on condition that if either party (acting reasonably) considers that any such deletion substantially affects or alters the commercial basis of this agreement it may give notice in writing to the other to terminate this agreement immediately.
26.    Any notice, document, request, demand or other communication (“notices”) to be given for the purposes of this agreement must be in writing. EziSites may give written notices by email. Time is of the essence.
27.    EziSites may delay delivery of services or goods and is not liable for failure to perform its obligations under the agreement due to force majeure conditions including an act of God, fire, act of government or state, war, civil commotion, insurrection, embargo, prevention from or hindrance in obtaining any raw materials, energy or other supplies, labour disputes of whatever nature and any other reason beyond the control of EziSites.
28.    If EziSites grants the customer any time, release or other indulgence, EziSites reserves the right to later enforce that obligation or any other term or condition.
29.    The law of New Zealand will apply to this agreement except to the extent expressly negatived or varied by this agreement.
30.    This agreement has been prepared in accordance with New Zealand law, and may not satisfy the laws of any other country. We make no representations or warranties as to whether or not the information, products or services available from this website are appropriate or available for use in other countries. If you choose to use our services from outside New Zealand you are responsible for compliance with applicable local law.
31.    Privacy: The customer authorises and directs EziSites to seek and obtain from and supply any information concerning the credit or business standing of the customer to any other person whether trader, merchant, firm, organisation, company, or any agency of source whatever including any credit agency or association or the like and directs any such person to supply or receive and record such information to and from EziSites.  While the customer continues to be a customer or an amount is due from the customer to EziSites, EziSites is authorized to obtain repeat credit checks from time to time.
31.1    You agree to indemnify, defend and hold harmless all EziSitess directors, officers, agents, employees, contractors, successors and assigns from any and all third party claims, suits, proceedings, judgments, damages, and costs (including reasonable attorneys’ fees and expenses) based on the gross negligence or willful misconduct in the performance of this Agreement.
31.2    It is your responsibility to back up and store a copy of your data

Consumer Guarantees Act 1993
32.    If the customer is acquiring goods or services from EziSites for the purposes of a business, as defined in the Consumer Guarantees Act 1993, then EziSites excludes the guarantees contained in the Consumer Guarantees Act.
33.    The customer warrants that it will advise its customers as to the purposes for which the goods or services can be used correctly and that the customer will effectively and in writing contract out of the Consumer Guarantees Act 1993 whenever the customer agrees to supply goods or services to a customer for the purposes of that customers business.
Resolution of disputes
34.    This agreement contains an arbitration agreement:
34.1    You, if purchasing as a consumer as defined in the Arbitration Act 1996, certify that: having read and understood the arbitration agreement, and the variation of the default rules in the 2nd Schedule to the Arbitration Act 1996, you agree to be bound by the arbitration agreement.
34.2    If the parties are unable to resolve any question, dispute of difference arising under this agreement, by discussion and negotiation, the dispute must be submitted to the arbitration of a single arbitrator agreed on between the parties, or in default of agreement, to be nominated by the president of the New Zealand Law Society PROVIDED HOWEVER that EziSites has the right to refer any dispute to the Disputes Tribunal for determination in which case the total amount in respect of which an order of the Tribunal is sought will not exceed $15,000.00.

Should I Be Obsessing About Load Times?

Google has announced that page loading time will now be included in the ranking criteria. As a consequence, a lot of SEO specialists are now obsessing over speed. A webmaster from Michigan is skeptical about this intense focus, though. He personally thinks that load times will have very little influence on the final rankings. Is this a correct assessment or should he be more worried like the other guys?


Matt Cutts says that this change is part of an effort by the company to promote better user experience. People don’t want to wait forever for a page to load so they are trying to encourage fast load times. Let’s assume that we have two identical sites with exactly the same content. However, one loads faster than the other does. All things being equal, Google will put the faster site ahead of the slower site in the rankings.


Yet this type of similarity is rarely seen in real life. There are a lot of differences between websites and Google has to factor those into the equation. Google considers over 200 signals for ranking. Speed is just one of them. Webmasters should strive to get a good balance instead of obsessing over a solitary factor.