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Avoid False Guru Status to Boost Credibility

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Want to know what one of the fastest ways to kill your credibility is? To pretend to have it when you don’t. It’s an unfortunate reality, but the landscape of online marketing has been invaded over the past decade by those claiming to be experts in things that they, to put it politely, aren’t. The…

How To Use “Help A Reporter Out” For Your Blog Or Brand

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Ever heard of popular PR and journalism tool “Help A Reporter Out”? If you’re not acquainted but you have a brand or expertise to market, this quickstart guide will give you the basics. At its core, Help A Reporter Out, or HARO, is a platform to help connect journalists with sources. Users can register as…

Using “Help A Reporter Out” To Find Experts

Published in Our Blog

Help A Reporter Out, or HARO, is a PR and journalism platform. Journalists or users registered as media outlets can submit calls for sources for their story ideas, and experts and brands can pick and choose to email various prompts via an email newsletter that HARO sends out several times per day. The platform is…

The Elements Of A Successful Content Marketing Piece

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Content marketing: The creation of written, video, audio, or other content by a brand with the goal of garnering an audience or attention and establishing authority within a market. Content marketing has proven, over the last couple of years, to be outpacing its more traditional media buy and advertising counterparts in terms of engagement with…

The 10 Ways Marketing Will Change In 2016 : Part 1

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Much like the rest of the world, marketing as an industry has seen massive year over year changes over the past half decade or so. As technology and communication take mega-leaps in shorter amounts of time than ever imagined, we have to adapt quickly to stay ahead of the effective marketing curve. To help facilitate…

How to Promote Your Blog Posts as an Online Marketer: Part 1

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Content is king, queen, and the whole royal court these days. In fact, the nod given to creating longform, rich content by traditional ad agencies, who themselves have rebranded in droves to ‘media agencies’, should give you some indication as to the way of the online marketing tides right now. Consistently, brands who embrace the…

It’s Okay To Go Back To Your 9 to 5

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One of the biggest driving forces between why so many people take up the internet marketing reins is that they want some degree – often complete – of freedom from their dreaded day jobs. The 9 to 5 cycle has left many jaded, especially in a place like the US where traditional allowances for vacation…

Your 2015 Holiday Content Marketing Checklist

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Targeted content is key for success in internet marketing, and there’s no other time quite like the holiday season for creating time-targeted content. Consumers spend with reckless abandon during the holiday season, so if you aren’t creating content specifically geared towards this time frame, you’re seriously missing out on a big opportunity. From Thanksgiving to…

Black Friday Sale

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BlackFriday 2015 Sale Always wanted to set up a DropShip website but never had the funds, we have a great offer for you. For BlackFriday – get a  SellerBot website set up and save 50% off the setup fee Simply enter the coupon code BLACKFRIDAY when checking out Get Started Now  …

What It Means To Be An Entrepreneur In 2016

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In the online marketing space, there seems to be a false equivalency between the “freedom of quitting your 9 to 5” and “being an entrepreneur.” More appropriately, there’s the misunderstanding that becoming an entrepreneur won’t mean putting in many, many more hours than 40 per week; this is especially true if you’re hoping to ever be able…