If you are a regular Facebook user, you’ve come across some video ads, so you understand that Facebook ads are very effective, and if you are interested in creating one for yourself, there are a number of ways to do it, but what is most important is doing it right. The four most common types of video ads used on Facebook are explained below.
Showcase a piece of content
Creating Facebook video ads that show a piece of content means showing the customer a single solution to a problem they are facing. This involves offering your target audience your solution (your product or service) that they can use right away at that particular moment. By using video ads this way, you can build trust with the potential customer, letting them know you have just what they need/.
This kind of video is high converting because it shows proof that your product or service has been used by someone, (or people) and they attest to your claims. You do not have to say a lot in this type of ad video. You do the introduction and then let the customer do the rest of the talking. Just make sure that at the end of the video, you inform the audience how to get in touch with you or purchase your services if they are convinced to move forward.
This kind of video ad works best with physical products and software. All you have to do is demonstrate the use of your product, showing how easy it is to use and how well it delivers on your claims. With this approach, the audience does not need any further convincing. Right in front of them is the proof that your product works as you profess. Add a call-to-action to let them know where they can purchase your product and watch the sales roll in.
This is especially effective in telling the story behind your brand. You can use this type of video to show how you create your products or basically how you put the finished product together. You can use this to show the audience the quality production processes you put into making your good. All there is to tell about your business can be said in a behind-the-scenes approach to Facebook video ads. This builds trust in your products and your brand, which encourages the audience to buy.