Our Blog (21)

Top 5 Reasons to Use YouTube for Your Business

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For years, YouTube has led the ranks as the most popular social media site for videos. Yet, even with over 800 million regular users, the number of viewers is expected to grow. While many people started out going to YouTube for its music videos, pranks, and other entertainment videos, the site has gone on to…

Should I Be Obsessing About Load Times?

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Google has announced that page loading time will now be included in the ranking criteria. As a consequence, a lot of SEO specialists are now obsessing over speed. A webmaster from Michigan is skeptical about this intense focus, though. He personally thinks that load times will have very little influence on the final rankings. Is…

5 Tips for a Successful Holiday Email Marketing Campaign

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With the holiday season right around the corner, it’s a great time to take advantage of some targeting with your email marketing campaigns. Even if you’re so lazy that you simply write “Happy Holidays!” in the signature, it would behoove you to make some effort to bring your customers into the “spending” mind frame that…

4 Disruptive Trends to Watch Out for in the second half of 2015

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There are certain events that happen in marketing that change the face of the way business is conducted forever. For example, in 2004 who could have guessed that a software program invented by a geeky undergraduate in a Harvard University dorm room designed to make it easier to meet girls would have such a profound…

Go Above And Beyond For Your Customers

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When entrepreneurs and small businesses are starting out, they’re relying almost completely on the quality of their product and word of mouth. In the beginning, most people simply don’t have the monetary backing to bring in massive, scalable social media and search PPC campaigns. For some, this is discouraging. For others, however, this tiny, tiny…

The No BS Intuitive Guide To SEO Success

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SEO is one of those secretive beasts that has been the obsession of online marketers since the dawn of their profession. Especially with the event of one search engine pulling far ahead of the rest in its usage, an intense culture was born out of focusing on how to best game or manipulate Google’s search…

4 Free Internet Marketing Tools You Should Already Be Using

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Software tools that help marketers pop up every single year, and now at a far more rapid pace than ever before. Luckily more and more of these tools are taking on a freemium approach, meaning that marketers have access to better tools without spending much (or anything at all!). Let’s take a look at some…

Reasons Content Marketing Works

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Content marketing, it’s everywhere. The term has become ubiquitous in today’s marketing world which is a little bit ironic given how few people seem to understand it, or at least put that understanding into tangible action. One of the fundamental reasons that people don’t go all in on their content marketing is that they don’t…